copywriting

copywriting is a skill for Claude Code, Codex from ByeongminLee/nextjs-claude-code. It costs 37 tokens per session (1,198 once invoked), scanned A, original, MIT.

A guide for writing marketing text for websites, such as homepages, landing pages, pricing pages, and feature pages.

In plain words
What is it for?
Use it to draft headlines, benefits, calls to action, and page sections based on the product, audience, and desired outcome.
Why use it?
It helps turn vague feature descriptions into clear copy that explains value, audience, and the action a visitor should take.

Skill for Claude CodeCodex

Part of the nextjs-claude-code plugin — 9 skills, 49 agents shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/byeongminlee/nextjs-claude-code/copywriting
Any agent
npx skills add ByeongminLee/nextjs-claude-code --skill copywriting
Clone the repo
git clone --depth 1 https://github.com/ByeongminLee/nextjs-claude-code

Made for: Claude Code, Codex.

Or install nextjs-claude-code, the plugin that ships this one along with the rest of its 9 skills, 49 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for copywriting

README.md
[![agentmods](https://agentmods.dev/badge/skills/byeongminlee/nextjs-claude-code/copywriting.svg)](https://agentmods.dev/skills/byeongminlee/nextjs-claude-code/copywriting)
Your own site
<a href="https://agentmods.dev/skills/byeongminlee/nextjs-claude-code/copywriting"><img src="https://agentmods.dev/badge/skills/byeongminlee/nextjs-claude-code/copywriting.svg" alt="Measured on agentmods" height="20"></a>
Per session 37 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,198 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00037 $0.01198
Opus 5 $0.00018 $0.00599
Sonnet 5 $0.00007 $0.00240
Haiku 4.5 $0.00004 $0.00120

Measured 4d ago against content hash fc69c5d08aef, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/copywriting/SKILL.md · 147 lines

How it starts

The opening of the file, as written. The whole thing — 147 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Copywriting Skill

Write compelling, conversion-focused marketing copy for web pages. Sourced from coreyhaines31/marketingskills.

Before Writing: Gather Context

Before writing any copy, establish:

  • Page type — homepage, landing page, pricing page, feature page
  • Primary visitor action — the single most important thing visitors should do
  • Target audience — who they are, what they care about, their pain points
  • Product differentiation — what makes this different from alternatives
  • Desired outcomes — what the customer achieves by using the product
  • Traffic source — where visitors come from and what they already know
  • Voice and tone — brand personality and communication style

Core Writing Principles

Clarity Over Cleverness

Write so anyone can understand on first read. Avoid jargon, buzzwords, and marketing fluff. If a sentence requires re-reading, rewrite it.

Benefits Over Features

Features describe what a product does. Benefits describe what the customer achieves. Lead with benefits.

  • Bad: "AI-powered analytics dashboard"
  • Good: "Cut reporting from 4 hours to 15 minutes"

Specific Over Vague

Replace vague claims with concrete outcomes and numbers.

  • Bad: "Streamline your workflow"
  • Good: "Eliminate 12 manual steps from your onboarding process"

Active Voice

Write in active voice. The subject performs the action.

  • Bad: "Reports are generated automatically"
  • Good: "Generate reports automatically"

Mirror Customer Language

Use the exact words your customers use to describe their problems and goals. Pull from support tickets, reviews, interviews, and social posts.

Page Structure

Above the Fold

Every page needs three elements visible without scrolling:

  1. Headline — the single most compelling promise or outcome
  2. Subheadline — supporting detail that adds specificity or credibility
  3. CTA — a clear, action-oriented button

Core Page Sections

Structure the body using these sections (adapt order to page type):

Read the full file on GitHub · 147 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago First seen · 147 lines · 37 tokens per session scan A fc69c5d08aef

Subscribe to this mod's changes

copywriting is a skill published in the GitHub repository ByeongminLee/nextjs-claude-code (3 stars, last pushed 5mo ago), licensed MIT. It adds 37 tokens to every session and 1,198 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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