pm-product-strategy

Product Strategy Skill

Consolidated product management frameworks from phuryn/pm-skills. Use this skill when developing product strategy, analyzing markets, building business models, or defining product vision.

Product Vision

A compelling product vision answers: "How can we inspire people? What are we aspiring to achieve? What values do we uphold?"

Characteristics of Effective Visions

• Inspiring — motivates teams toward genuine commitment
• Achievable — grounded in realistic resources and market conditions
• Emotional — creates meaningful connection with stakeholders
• Memorable — communicable in a single sentence

Development Process

1. Review company mission, product information, and market landscape
2. Identify core problems being solved and for whom
3. Envision the ideal future state for customers and the organization
4. Draft 3-5 vision variations with different angles
5. Select the strongest option with clear rationale
6. Validate alignment with company values and market opportunities

Vision is a living statement that evolves with strategy. It is distinct from strategy, objectives, and roadmaps.

Product Strategy Canvas

Develop strategy across nine dimensions:

1. Vision — inspiration, aspirational goals, core values
2. Market Segments — customer problems via Jobs to Be Done; identify initial target segments strategically
3. Relative Costs — position between cost optimization (Southwest model) and premium value (Starbucks model)
4. Value Proposition — "What before / How / What after" structure examining customer situations, solutions, outcomes, and competitive alternatives
5. Trade-offs — what the product explicitly will NOT pursue, creating strategic focus
6. Key Metrics — North Star Metric and quarterly One Metric That Matters (OMTM)
7. Growth — acquisition strategy, scaling approach, unit economics
8. Capabilities — required competencies, build vs. partner decisions
9. Defensibility — network effects, switching costs, IP, market entry barriers