competitor-analysis

competitor-analysis is a skill for Claude Code from calm-north/seojuice-claude-plugin. It costs 55 tokens per session (587 once invoked), scanned A, original, MIT.

A workflow for comparing a website with its SEO competitors, including shared search terms, missing content, referring websites, and market position. SEO means improving a website's visibility in search engines.

In plain words
What is it for?
Finding competitor domains, comparing keyword rankings, identifying missing topics, reviewing backlink sources, and summarizing competitive positioning.
Why use it?
It replaces separate competitor, keyword, content-gap, and backlink checks with one structured analysis. This makes it easier to see where competing sites perform better.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Part of the seojuice plugin — 10 skills, 1 MCP server shipped together

Good fit Finding competitor domains, comparing keyword rankings, identifying missing topics, reviewing backlink sources, and summarizing competitive positioning.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/calm-north/seojuice-claude-plugin/competitor-analysis
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add calm-north/seojuice-claude-plugin --skill competitor-analysis
Clone the repo
git clone --depth 1 https://github.com/calm-north/seojuice-claude-plugin

Made for: Claude Code.

Or install seojuice, the plugin that ships this one along with the rest of its 10 skills, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitor-analysis

README.md
[![agentmods](https://agentmods.dev/badge/skills/calm-north/seojuice-claude-plugin/competitor-analysis/github.svg)](https://agentmods.dev/skills/calm-north/seojuice-claude-plugin/competitor-analysis)
Your own site
<a href="https://agentmods.dev/skills/calm-north/seojuice-claude-plugin/competitor-analysis"><img src="https://agentmods.dev/badge/skills/calm-north/seojuice-claude-plugin/competitor-analysis/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for competitor-analysis

Your own site · 80×15
<a href="https://agentmods.dev/skills/calm-north/seojuice-claude-plugin/competitor-analysis"><img src="https://agentmods.dev/badge/skills/calm-north/seojuice-claude-plugin/competitor-analysis.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 55 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 587 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00055 $0.00587
Opus 5 $0.00028 $0.00293
Sonnet 5 $0.00011 $0.00117
Haiku 4.5 $0.00006 $0.00059

Measured 10d ago against content hash 4143255a21ea, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

competitor-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/competitor-analysis/SKILL.md · 77 lines

How it starts

The opening of the file, as written. The whole thing — 77 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitor Analysis

Analyze the competitive SEO landscape for a website.

Instructions

  1. Resolve the domain. If $ARGUMENTS is provided, use it as the domain. If not, call list_websites and ask the user which site to analyze.

  2. Fetch competitors. Call list_competitors with:

    • domain: the target domain
    • page_size: 20
  3. Fetch content gaps. Call list_content_gaps with:

    • domain: the target domain
    • page_size: 20
  4. Fetch backlink domains. Call list_backlink_domains with:

    • domain: the target domain
    • page_size: 10
  5. Synthesize into a competitive analysis report.

Output Format

Competitive Landscape: [domain]

Competitor Overview

Rank competitors by their score. The intersections field shows keyword overlap count.

Rank Competitor Score Keyword Intersections Avg Position
1 ... ... ... ...

Top Keyword Battles

For the top 3 competitors, list their top_keywords (up to 5 per competitor):

vs [competitor-domain]
Keyword Your Position Their Position Search Volume
... ... ... ...

Backlink Profile

Referring Domain Rank Spam Score Platform
... ... ... ...

Total referring domains: [count]

Content Gap Opportunities from Competitors

Topic Category Intent SEO Potential
... ... ... ...

Competitive Strategy Recommendations

Provide 3-5 actionable recommendations:

  • Keywords where you're close to overtaking a competitor (position difference of 1-3)
  • Content gaps with highest search volume that multiple competitors rank for
  • Defensive moves for keywords where competitors are gaining ground
  • Quick wins: topics where no competitor has a strong position
  • Backlink opportunities from high-authority referring domains

Read the full file on GitHub · 77 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 77 lines · 55 tokens per session scan A 4143255a21ea

Subscribe to this mod's changes

competitor-analysis is a skill published in the GitHub repository calm-north/seojuice-claude-plugin (2 stars, last pushed 6mo ago), licensed MIT. It adds 55 tokens to every session and 587 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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