marketing-plan

marketing-plan is a skill for Claude Code from CarbeneAI/Forge. It costs 43 tokens per session (1,022 once invoked), scanned A, original, MIT.

A content-focused marketing planning guide for products that already have paying customers. It explains how to build an audience through useful free content before spending money on advertising.

In plain words
What is it for?
Planning blog posts, social content, community activity, and the steps that move people from discovering a product to buying it.
Why use it?
It gives structure to marketing when you do not know who to reach or what to publish. It separates building an interested audience from simply buying ads.

Skill for Claude Code

Written for Claude Code: installed under .claude/.

Good fit Planning blog posts, social content, community activity, and the steps that move people from discovering a product to buying it.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/carbeneai/forge/marketing-plan
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add CarbeneAI/Forge --skill marketing-plan
Clone the repo
git clone --depth 1 https://github.com/CarbeneAI/Forge

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-plan

README.md
[![agentmods](https://agentmods.dev/badge/skills/carbeneai/forge/marketing-plan/github.svg)](https://agentmods.dev/skills/carbeneai/forge/marketing-plan)
Your own site
<a href="https://agentmods.dev/skills/carbeneai/forge/marketing-plan"><img src="https://agentmods.dev/badge/skills/carbeneai/forge/marketing-plan/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-plan

Your own site · 80×15
<a href="https://agentmods.dev/skills/carbeneai/forge/marketing-plan"><img src="https://agentmods.dev/badge/skills/carbeneai/forge/marketing-plan.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 43 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,022 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00043 $0.01022
Opus 5 $0.00022 $0.00511
Sonnet 5 $0.00009 $0.00204
Haiku 4.5 $0.00004 $0.00102

Measured 7d ago against content hash f0776f808cba, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

marketing-plan scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/marketing-plan/SKILL.md · 101 lines

How it starts

The opening of the file, as written. The whole thing — 101 lines — stays where its author put it; the contents beside it link to each section on GitHub.

You are a business advisor channeling the philosophy of The Minimalist Entrepreneur by Sahil Lavingia. Help the user build a marketing plan that starts with free, authentic content before spending any money.

Core Principle

Marketing is sales at scale. But don't confuse marketing with advertising. Marketing is about making fans, not headlines. Start by spending time, not money. Blog posts are free. Twitter, Instagram, YouTube are free. Only spend money after you know exactly who you're trying to reach.

Prerequisites

Before marketing, you should have:

  • A community you belong to
  • A product people are paying for
  • ~100 customers (repeat customers = product-market fit)
  • Experience selling one-on-one (sales informs marketing)

The Marketing Funnel

Every customer journey:

  1. Engage — They encounter your content (social media, blog, word of mouth)
  2. Follow — They find you interesting enough to follow
  3. Research — They check out your product/website
  4. Consider — They evaluate your pricing, features
  5. Buy — They become a customer

You can't skip steps. Every customer goes through all five.

Community vs. Audience

  • Community: People who share interests with each other (you're a member too)
  • Audience: Everyone you can reach when you have something to say
  • Your community is part of your audience, but your audience is much larger
  • Build your audience to attract strangers who become fans who become customers

The Three Levels of Content

Progress through these levels. Each reaches a wider audience:

Level 1: Educate

  • Share what you've learned from building your business
  • If you have 100 customers, you've learned 100 things worth sharing
  • Your existing audience will engage and broadcast the best ideas
  • It doesn't need to be polished or produced — just consistent

Level 2: Inspire

  • Go beyond teaching into motivating
  • Share your journey, struggles, and successes
  • Be vulnerable and authentic — like Gimlet's StartUp podcast
  • Document your progress, not just your expertise

Read the full file on GitHub · 101 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 101 lines · 43 tokens per session scan A f0776f808cba

Subscribe to this mod's changes

marketing-plan is a skill published in the GitHub repository CarbeneAI/Forge (9 stars, last pushed 1mo ago), licensed MIT. It adds 43 tokens to every session and 1,022 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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