brand-identity-wizard

brand-identity-wizard is a skill for Claude Code, Codex from cdeistopened/skill-stack. It costs 54 tokens per session (2,365 once invoked), scanned A, original, MIT.

A guided process for creating a brand-identity.md file that records a brand's audience, voice, values, persona, and messaging.

In plain words
What is it for?
It helps prepare brand context for newsletters, podcasts, articles, and other content that needs a consistent tone and message.
Why use it?
It gives later content work one shared description of the brand, reducing inconsistent writing across channels and projects.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/cdeistopened/skill-stack/brand-identity-wizard
Any agent
npx skills add cdeistopened/skill-stack --skill brand-identity-wizard
Clone the repo
git clone --depth 1 https://github.com/cdeistopened/skill-stack

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-identity-wizard

README.md
[![agentmods](https://agentmods.dev/badge/skills/cdeistopened/skill-stack/brand-identity-wizard.svg)](https://agentmods.dev/skills/cdeistopened/skill-stack/brand-identity-wizard)
Your own site
<a href="https://agentmods.dev/skills/cdeistopened/skill-stack/brand-identity-wizard"><img src="https://agentmods.dev/badge/skills/cdeistopened/skill-stack/brand-identity-wizard.svg" alt="Measured on agentmods" height="20"></a>
Per session 54 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,365 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00054 $0.02365
Opus 5 $0.00027 $0.01182
Sonnet 5 $0.00011 $0.00473
Haiku 4.5 $0.00005 $0.00236

Measured 3d ago against content hash f7fcd346492b, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

brand-identity-wizard scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/brand-identity-wizard/SKILL.md · 408 lines

How it starts

The opening of the file, as written. The whole thing — 408 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Identity Wizard

Create a comprehensive brand identity document that content skills can reference for consistent voice, messaging, and audience targeting.

Purpose

Many content skills (newsletters, podcasts, social posts, SEO articles) need brand context to produce on-brand content. This wizard creates a single brand-identity.md file that all skills can reference.

Core Philosophy: Define once, use everywhere. A well-defined brand identity enables consistent content creation across all channels.

When to Use This Wizard

Use this wizard when:

  • Setting up a new skills vault for a brand/company
  • Starting content production for a new client
  • Your brand identity has evolved and needs updating
  • Content feels inconsistent across different skills

You'll need:

  • 30-60 minutes for the initial interview
  • Access to existing brand materials (website, past content, style guides)
  • Decision-making authority on brand voice

The 5-Section Framework

Section 1: Brand Persona

Goal: Define who the brand is as if it were a person

Questions to Answer:
  1. If your brand were a person, who would they be?

    • Name, background, expertise
    • What makes them uniquely qualified?
    • What's their origin story?
  2. What's their personality?

    • Warm vs. reserved
    • Expert vs. peer
    • Serious vs. playful
    • Formal vs. casual
  3. What do they believe deeply?

    • Core convictions (not just values)
    • What hills will they die on?
    • What conventional wisdom do they reject?
  4. What's their superpower?

    • What do they do better than anyone else?
    • What unique perspective do they bring?
Output Format:
## Brand Persona

**Name:** [Name or brand name]
**Role:** [Their role/title in relation to audience]
**Background:** [2-3 sentences on origin story and qualifications]

**Personality Traits:**
- [Trait 1 with brief explanation]
- [Trait 2 with brief explanation]
- [Trait 3 with brief explanation]

**Core Beliefs:**
- [Belief 1]
- [Belief 2]
- [Belief 3]

**Superpower:** [One sentence on unique value proposition]

Read the full file on GitHub · 408 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago First seen · 408 lines · 54 tokens per session scan A f7fcd346492b

Subscribe to this mod's changes

brand-identity-wizard is a skill published in the GitHub repository cdeistopened/skill-stack (27 stars, last pushed 1mo ago), licensed MIT. It adds 54 tokens to every session and 2,365 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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