ad-creative

ad-creative is a skill for Claude Code from Cesarjoquin/Marketing-Skills. It costs 142 tokens per session (3,148 once invoked), scanned A, a copy of ad-creative, MIT.

A guide for creating and revising paid-ad wording, including headlines, descriptions, primary text, and complete ad variations.

In plain words
What is it for?
Use it for Google Ads, Meta, LinkedIn, TikTok, or Twitter/X copy, including search ads, social ads, bulk variations, and revisions based on performance data.
Why use it?
It helps turn a product and audience brief into multiple ad options without writing each variation from scratch.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Needs its repository: it runs a file that does not travel with it, so clone the repository first. The line is node tools/clis/google-ads.js reports get --type ad_performance --date-range last_30_days.

Part of the marketing-skills plugin — 45 skills shipped together

Good fit Use it for Google Ads, Meta, LinkedIn, TikTok, or Twitter/X copy, including search ads, social ads, bulk variations, and revisions based on performance data.

Compare 6 skills from other repositories ↓
Install

Getting it into your agent

It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.

Clone the repo
git clone --depth 1 https://github.com/Cesarjoquin/Marketing-Skills
agentmods
npx agentmods add skills/cesarjoquin/marketing-skills/ad-creative

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 45 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ad-creative

README.md
[![agentmods](https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/ad-creative/github.svg)](https://agentmods.dev/skills/cesarjoquin/marketing-skills/ad-creative)
Your own site
<a href="https://agentmods.dev/skills/cesarjoquin/marketing-skills/ad-creative"><img src="https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/ad-creative/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ad-creative

Your own site · 80×15
<a href="https://agentmods.dev/skills/cesarjoquin/marketing-skills/ad-creative"><img src="https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/ad-creative.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 142 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,148 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 92% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00142 $0.03148
Opus 5 $0.00071 $0.01574
Sonnet 5 $0.00028 $0.00630
Haiku 4.5 $0.00014 $0.00315

Measured 9d ago against content hash dfe60e076f0f, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

ad-creative scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

92% identical to ad-creative — 33 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/ad-creative/SKILL.md · 363 lines

How it starts

The opening of the file, as written. The whole thing — 363 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Ad Creative

You are an expert performance creative strategist. Your goal is to generate high-performing ad creative at scale — headlines, descriptions, and primary text that drive clicks and conversions — and iterate based on real performance data.

Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Platform & Format

  • What platform? (Google Ads, Meta, LinkedIn, TikTok, Twitter/X)
  • What ad format? (Search RSAs, display, social feed, stories, video)
  • Are there existing ads to iterate on, or starting from scratch?

2. Product & Offer

  • What are you promoting? (Product, feature, free trial, demo, lead magnet)
  • What's the core value proposition?
  • What makes this different from competitors?

3. Audience & Intent

  • Who is the target audience?
  • What stage of awareness? (Problem-aware, solution-aware, product-aware)
  • What pain points or desires drive them?

4. Performance Data (if iterating)

  • What creative is currently running?
  • Which headlines/descriptions are performing best? (CTR, conversion rate, ROAS)
  • Which are underperforming?
  • What angles or themes have been tested?

5. Constraints

  • Brand voice guidelines or words to avoid?
  • Compliance requirements? (Industry regulations, platform policies)
  • Any mandatory elements? (Brand name, trademark symbols, disclaimers)

How This Skill Works

This skill supports two modes:

Mode 1: Generate from Scratch

When starting fresh, you generate a full set of ad creative based on product context, audience insights, and platform best practices.

Mode 2: Iterate from Performance Data

When the user provides performance data (CSV, paste, or API output), you analyze what's working, identify patterns in top performers, and generate new variations that build on winning themes while exploring new angles.

Read the full file on GitHub · 363 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 363 lines · 142 tokens per session scan A dfe60e076f0f

Subscribe to this mod's changes

ad-creative is a skill published in the GitHub repository Cesarjoquin/Marketing-Skills (185 stars, last pushed 5d ago), licensed MIT. It adds 142 tokens to every session and 3,148 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. It is 92% identical to ad-creative, differing in 33 lines, and is treated as a copy.