A writing skill for creating pages that compare a product with competitors or alternatives. These pages are designed to help readers evaluate options while presenting differences honestly.

Use it for competitor comparisons, alternative pages, “X vs Y” pages, and sales or search-focused pages that explain how products differ.

It provides a structure for answering comparison questions without hiding competitor strengths or inventing advantages. It can help turn a vague comparison request into a useful evaluation page.

competitors — Skill for Claude Code by Cesarjoquin

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add Cesarjoquin/Marketing-Skills --skill competitors

Clone the repo

git clone --depth 1 https://github.com/Cesarjoquin/Marketing-Skills

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 45 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/competitors/github.svg)](https://agentmods.dev/skills/cesarjoquin/marketing-skills/competitors)

Your own site

<a href="https://agentmods.dev/skills/cesarjoquin/marketing-skills/competitors"><img src="https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/competitors/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/cesarjoquin/marketing-skills/competitors"><img src="https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/competitors.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 121 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 1,858 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin 89% copy Near-identical to another mod in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00121	$0.01858
Opus 5	$0.00060	$0.00929
Sonnet 5	$0.00024	$0.00372
Haiku 4.5	$0.00012	$0.00186

Measured 9d ago against content hash ed3f85962b99, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

competitors scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

89% identical to competitors — 4 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/competitors/SKILL.md · 257 lines

How it starts

The opening of the file, as written. The whole thing — 257 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitor & Alternative Pages

You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before creating competitor pages, understand:

Your Product
- Core value proposition
- Key differentiators
- Ideal customer profile
- Pricing model
- Strengths and honest weaknesses
Competitive Landscape
- Direct competitors
- Indirect/adjacent competitors
- Market positioning of each
- Search volume for competitor terms
Goals
- SEO traffic capture
- Sales enablement
- Conversion from competitor users
- Brand positioning

Core Principles

1. Honesty Builds Trust

Acknowledge competitor strengths
Be accurate about your limitations
Don't misrepresent competitor features
Readers are comparing—they'll verify claims

2. Depth Over Surface

Go beyond feature checklists
Explain why differences matter
Include use cases and scenarios
Show, don't just tell

3. Help Them Decide

Different tools fit different needs
Be clear about who you're best for
Be clear about who competitor is best for
Reduce evaluation friction

4. Modular Content Architecture

Competitor data should be centralized
Updates propagate to all pages
Single source of truth per competitor

Page Formats

Format 1: [Competitor] Alternative (Singular)

Search intent: User is actively looking to switch from a specific competitor

URL pattern: /alternatives/[competitor] or /[competitor]-alternative

Read the full file on GitHub · 257 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

9d ago First seen · 257 lines · 121 tokens per session scan A ed3f85962b99

Subscribe to this mod's changes

competitors is a skill published in the GitHub repository Cesarjoquin/Marketing-Skills (185 stars, last pushed 5d ago), licensed MIT. It adds 121 tokens to every session and 1,858 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. It is 89% identical to competitors, differing in 4 lines, and is treated as a copy.

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competitors