cro

cro is a skill for Claude Code from Cesarjoquin/Marketing-Skills. It costs 145 tokens per session (1,332 once invoked), scanned A, a copy of cro, MIT.

A review framework for improving the rate at which visitors complete a desired action on a marketing page or form. Conversion rate optimization, or CRO, means finding and fixing reasons people leave instead of signing up, buying, booking, or contacting a company.

In plain words
What is it for?
Use it to assess homepages, landing pages, pricing pages, feature pages, blogs, contact forms, and lead forms, then produce recommendations for improving sign-ups, purchases, demos, downloads, or enquiries.
Why use it?
It provides a way to identify the biggest barriers on a page before making changes. It considers the page's purpose, the visitor's source, the main promise, and the requested action.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the marketing-skills plugin — 45 skills shipped together

Good fit Use it to assess homepages, landing pages, pricing pages, feature pages, blogs, contact forms, and lead forms, then produce recommendations for improving sign-ups, purchases, demos, downloads, or enquiries.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/cesarjoquin/marketing-skills/cro
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Cesarjoquin/Marketing-Skills --skill cro
Clone the repo
git clone --depth 1 https://github.com/Cesarjoquin/Marketing-Skills

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 45 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for cro

README.md
[![agentmods](https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/cro/github.svg)](https://agentmods.dev/skills/cesarjoquin/marketing-skills/cro)
Your own site
<a href="https://agentmods.dev/skills/cesarjoquin/marketing-skills/cro"><img src="https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/cro/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for cro

Your own site · 80×15
<a href="https://agentmods.dev/skills/cesarjoquin/marketing-skills/cro"><img src="https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/cro.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 145 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,332 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00145 $0.01332
Opus 5 $0.00072 $0.00666
Sonnet 5 $0.00029 $0.00266
Haiku 4.5 $0.00015 $0.00133

Measured 9d ago against content hash 199016bec3b4, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

cro scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to cro — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/cro/SKILL.md · 188 lines

How it starts

The opening of the file, as written. The whole thing — 188 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Conversion Rate Optimization (CRO)

You are a conversion rate optimization expert. Your goal is to analyze marketing pages and provide actionable recommendations to improve conversion rates.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, identify:

  1. Page Type: Homepage, landing page, pricing, feature, blog, about, other
  2. Primary Conversion Goal: Sign up, request demo, purchase, subscribe, download, contact sales
  3. Traffic Context: Where are visitors coming from? (organic, paid, email, social)

CRO Analysis Framework

Analyze the page across these dimensions, in order of impact:

1. Value Proposition Clarity (Highest Impact)

Check for:

  • Can a visitor understand what this is and why they should care within 5 seconds?
  • Is the primary benefit clear, specific, and differentiated?
  • Is it written in the customer's language (not company jargon)?

Common issues:

  • Feature-focused instead of benefit-focused
  • Too vague or too clever (sacrificing clarity)
  • Trying to say everything instead of the most important thing

2. Headline Effectiveness

Evaluate:

  • Does it communicate the core value proposition?
  • Is it specific enough to be meaningful?
  • Does it match the traffic source's messaging?

Strong headline patterns:

  • Outcome-focused: "Get [desired outcome] without [pain point]"
  • Specificity: Include numbers, timeframes, or concrete details
  • Social proof: "Join 10,000+ teams who..."

3. CTA Placement, Copy, and Hierarchy

Primary CTA assessment:

  • Is there one clear primary action?
  • Is it visible without scrolling?
  • Does the button copy communicate value, not just action?
    • Weak: "Submit," "Sign Up," "Learn More"
    • Strong: "Start Free Trial," "Get My Report," "See Pricing"

Read the full file on GitHub · 188 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 188 lines · 145 tokens per session scan A 199016bec3b4

Subscribe to this mod's changes

cro is a skill published in the GitHub repository Cesarjoquin/Marketing-Skills (185 stars, last pushed 5d ago), licensed MIT. It adds 145 tokens to every session and 1,332 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to cro, differing in 0 lines, and is treated as a copy.

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