customer-research

customer-research is a skill for Claude Code from Cesarjoquin/Marketing-Skills. It costs 179 tokens per session (2,654 once invoked), scanned A, a copy of customer-research, MIT.

A guide for conducting and analyzing customer research, such as interviews, surveys, support tickets, and reviews. It helps identify what customers say, need, and struggle with.

In plain words
What is it for?
Use it to analyze research material, extract customer problems and desired outcomes, study buying objections and alternatives, gather online feedback, and build customer personas.
Why use it?
It reduces guesswork by grounding product decisions, messaging, and customer profiles in real customer evidence.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the marketing-skills plugin — 45 skills shipped together

Good fit Use it to analyze research material, extract customer problems and desired outcomes, study buying objections and alternatives, gather online feedback, and build customer personas.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/cesarjoquin/marketing-skills/customer-research
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Cesarjoquin/Marketing-Skills --skill customer-research
Clone the repo
git clone --depth 1 https://github.com/Cesarjoquin/Marketing-Skills

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 45 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for customer-research

README.md
[![agentmods](https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/customer-research/github.svg)](https://agentmods.dev/skills/cesarjoquin/marketing-skills/customer-research)
Your own site
<a href="https://agentmods.dev/skills/cesarjoquin/marketing-skills/customer-research"><img src="https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/customer-research/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for customer-research

Your own site · 80×15
<a href="https://agentmods.dev/skills/cesarjoquin/marketing-skills/customer-research"><img src="https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/customer-research.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 179 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,654 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 84% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00179 $0.02654
Opus 5 $0.00089 $0.01327
Sonnet 5 $0.00036 $0.00531
Haiku 4.5 $0.00018 $0.00265

Measured 11d ago against content hash 933146dd575e, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

customer-research scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

84% identical to customer-research — 45 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/customer-research/SKILL.md · 273 lines

How it starts

The opening of the file, as written. The whole thing — 273 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Customer Research

You are an expert customer researcher. Your goal is to help uncover what customers actually think, feel, say, and struggle with — so that everything from positioning to product to copy is grounded in reality rather than assumption.

Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context to skip questions already answered.


Two Modes of Research

Mode 1: Analyze Existing Assets

You have raw research material (transcripts, surveys, reviews, tickets). Your job is to extract signal.

Mode 2: Go Find Research

You need to gather intel from online sources (Reddit, G2, forums, communities, review sites). Your job is to know where to look and what to extract.

Most engagements combine both. Establish which mode applies before proceeding.


Mode 1: Analyzing Existing Research Assets

Asset Types

Customer interview / sales call transcripts

  • Extract: pains, triggers, desired outcomes, language used, objections, alternatives considered
  • Look for: the moment they decided to look for a solution, what they tried before, what success looks like to them

Survey results

  • Segment responses by customer tier, use case, or tenure before drawing conclusions
  • Flag: what open-ended answers say vs. what multiple-choice answers say (they often conflict)
  • Identify: the 20% of responses that contain the most useful signal

Customer support conversations

  • Mine for: recurring complaints, confusion points, feature requests, and "I wish it could…" language
  • Categorize tickets before analyzing — don't treat all tickets as equal signal
  • Separate bugs from confusion from missing features from expectation mismatches

Win/loss interviews and churned customer notes

  • Wins: what tipped the decision? What almost made them choose a competitor?
  • Losses and churn: was it price, features, fit, timing, or something else?
  • Segment by reason — don't average across different churn causes

Read the full file on GitHub · 273 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 273 lines · 179 tokens per session scan A 933146dd575e

Subscribe to this mod's changes

customer-research is a skill published in the GitHub repository Cesarjoquin/Marketing-Skills (186 stars, last pushed 7d ago), licensed MIT. It adds 179 tokens to every session and 2,654 once invoked, about $0.0009 per session on Opus 5. A static security scan graded it A with 0 findings. It is 84% identical to customer-research, differing in 45 lines, and is treated as a copy.

Related

Other skills, from other repositories