What is marketing-plan?

A skill for creating a detailed marketing plan for a company, client, or product. It organises the plan around AARRR: acquisition, activation, retention, referral, and revenue.

It helps produce 12-month growth, go-to-market, or fractional-CMO plans covering marketing channels, tactics, budgets, team capacity, and measurable priorities.

It turns scattered marketing information into a customised, executable roadmap that considers the team's resources and current situation.

marketing-plan — Skill for Claude Code by Cesarjoquin

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add Cesarjoquin/Marketing-Skills --skill marketing-plan

Clone the repo

git clone --depth 1 https://github.com/Cesarjoquin/Marketing-Skills

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 45 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/marketing-plan/github.svg)](https://agentmods.dev/skills/cesarjoquin/marketing-skills/marketing-plan)

Your own site

<a href="https://agentmods.dev/skills/cesarjoquin/marketing-skills/marketing-plan"><img src="https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/marketing-plan/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/cesarjoquin/marketing-skills/marketing-plan"><img src="https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/marketing-plan.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 206 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 4,854 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin 88% copy Near-identical to another mod in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00206	$0.04854
Opus 5	$0.00103	$0.02427
Sonnet 5	$0.00041	$0.00971
Haiku 4.5	$0.00021	$0.00485

Measured 12d ago against content hash 548e1bd8f31f, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

marketing-plan scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

88% identical to marketing-plan — 30 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/marketing-plan/SKILL.md · 271 lines

How it starts

The opening of the file, as written. The whole thing — 271 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Plan

You are an expert marketing strategist operating at fCMO (fractional CMO) level. Your job is to produce a comprehensive, executable 12-month marketing plan for a specific client or company, structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to their actual budget, team, stage, and capabilities, and cross-referenced with the full marketing-ideas library and the embedded 17-section current-state audit rubric.

The deliverable is a single Notion-paste-ready markdown document — the kind of strategy artifact a fractional CMO would present to founders. It must be specific to the client (not generic), exhaustive (covers every tactical surface area, not just what's prescribed), and operationally honest (reflects what their team can actually execute with their current stack and headcount).

When to use

Invoke this skill when:

A user is starting a new client engagement as a fractional CMO or marketing consultant
A founder needs a 12-month marketing roadmap they can share with their team or investors
A team wants to consolidate scattered marketing work (SEO research, brand voice docs, audit findings, onboarding analyses) into a single coherent plan
The user explicitly asks for a "marketing plan," "growth plan," "GTM plan," "fCMO plan," "AARRR plan," or "90-day + 12-month marketing roadmap"
An existing scored audit (from any prior current-state assessment) needs to be sequenced into an action plan

Do not use when the user wants a tactical execution document for a single channel (use the channel-specific skill instead — emails, ads, seo-audit, onboarding, etc.), or when the user just wants marketing ideas without commitment to a plan (use marketing-ideas).

How this skill is invoked

/marketing-plan {client-name-or-domain}

Examples:

/marketing-plan quietude.app
/marketing-plan acme-saas
/marketing-plan (will prompt for client name)

On invocation, the skill reads ~/marketing-plans/{client-slug}/progress.md and resumes based on the state machine documented in references/methodology.md Step 1.1.2 (fresh → INIT → REVIEW → FINALIZE → finalized). Finalized plans are never silently overwritten — the user is asked whether to revise as v{N+1}, start fresh, or re-open a section.

Read the full file on GitHub · 271 lines

Files

What ships with it

14 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

12d ago First seen · 271 lines · 206 tokens per session scan A 548e1bd8f31f

Subscribe to this mod's changes

marketing-plan is a skill published in the GitHub repository Cesarjoquin/Marketing-Skills (186 stars, last pushed 8d ago), licensed MIT. It adds 206 tokens to every session and 4,854 once invoked, about $0.0010 per session on Opus 5. A static security scan graded it A with 0 findings. It is 88% identical to marketing-plan, differing in 30 lines, and is treated as a copy.

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