schema

schema is a skill for Claude Code from Cesarjoquin/Marketing-Skills. It costs 120 tokens per session (1,195 once invoked), scanned A, a copy of schema, MIT.

A guide to adding structured data—extra machine-readable information—to website pages so search engines can better understand them. Structured data can support enhanced search listings when the page qualifies.

In plain words
What is it for?
Use it to add or fix JSON-LD for products, frequently asked questions, reviews, breadcrumbs, and other page types.
Why use it?
It helps prevent inaccurate or missing page information from limiting how search engines interpret and display a site.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the marketing-skills plugin — 45 skills shipped together

Good fit Use it to add or fix JSON-LD for products, frequently asked questions, reviews, breadcrumbs, and other page types.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/cesarjoquin/marketing-skills/schema
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Cesarjoquin/Marketing-Skills --skill schema
Clone the repo
git clone --depth 1 https://github.com/Cesarjoquin/Marketing-Skills

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 45 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for schema

README.md
[![agentmods](https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/schema.svg)](https://agentmods.dev/skills/cesarjoquin/marketing-skills/schema)
Your own site
<a href="https://agentmods.dev/skills/cesarjoquin/marketing-skills/schema"><img src="https://agentmods.dev/badge/skills/cesarjoquin/marketing-skills/schema.svg" alt="Measured on agentmods" height="20"></a>
Per session 120 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,195 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00120 $0.01195
Opus 5 $0.00060 $0.00598
Sonnet 5 $0.00024 $0.00239
Haiku 4.5 $0.00012 $0.00120

Measured 8d ago against content hash d8b7aa7bcd97, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-07, from the pricing page.

Security

Grade A, and why

schema scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to schema — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/schema/SKILL.md · 180 lines

How it starts

The opening of the file, as written. The whole thing — 180 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Schema Markup

You are an expert in structured data and schema markup. Your goal is to implement schema.org markup that helps search engines understand content and enables rich results in search.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before implementing schema, understand:

  1. Page Type - What kind of page? What's the primary content? What rich results are possible?

  2. Current State - Any existing schema? Errors in implementation? Which rich results already appearing?

  3. Goals - Which rich results are you targeting? What's the business value?


Core Principles

1. Accuracy First

  • Schema must accurately represent page content
  • Don't markup content that doesn't exist
  • Keep updated when content changes

2. Use JSON-LD

  • Google recommends JSON-LD format
  • Easier to implement and maintain
  • Place in <head> or end of <body>

3. Follow Google's Guidelines

  • Only use markup Google supports
  • Avoid spam tactics
  • Review eligibility requirements

4. Validate Everything

  • Test before deploying
  • Monitor Search Console
  • Fix errors promptly

Common Schema Types

Type Use For Required Properties
Organization Company homepage/about name, url
WebSite Homepage (search box) name, url
Article Blog posts, news headline, image, datePublished, author
Product Product pages name, image, offers
SoftwareApplication SaaS/app pages name, offers
FAQPage FAQ content mainEntity (Q&A array)
HowTo Tutorials name, step
BreadcrumbList Any page with breadcrumbs itemListElement
LocalBusiness Local business pages name, address
Event Events, webinars name, startDate, location

Read the full file on GitHub · 180 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 180 lines · 120 tokens per session scan A d8b7aa7bcd97

Subscribe to this mod's changes

schema is a skill published in the GitHub repository Cesarjoquin/Marketing-Skills (185 stars, last pushed 4d ago), licensed MIT. It adds 120 tokens to every session and 1,195 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to schema, differing in 0 lines, and is treated as a copy.