google-ads-assets

google-ads-assets is a skill for Claude Code from chanktb/claude-google-ads. It costs 104 tokens per session (903 once invoked), scanned A, original, MIT.

A shared creative-writing skill for Google Ads campaigns, covering ad text and briefs for search, Performance Max, and Demand Gen campaigns.

In plain words
What is it for?
Use it to create headlines, descriptions, search themes, sitelinks, callouts, and image or video briefs.
Why use it?
It keeps campaign copy aligned with account context, character limits, advertising policies, trademarks, and real product data.

Skill for Claude Code

Written for Claude Code: ${CLAUDE_PLUGIN_ROOT} variable.

Runs only inside its plugin — its command needs a path that Claude Code sets for a plugin’s own hooks and for nothing else. Install the plugin, not this.

Part of the claude-google-ads plugin — 15 skills, 15 commands shipped together

Good fit Use it to create headlines, descriptions, search themes, sitelinks, callouts, and image or video briefs.

Compare 6 skills from other repositories ↓
Install

Getting it into your agent

This one installs as part of its plugin. Adding the marketplace and installing the plugin brings it with everything else the plugin ships.

Claude Code
/plugin marketplace add chanktb/claude-google-ads
Claude Code
/plugin install claude-google-ads

Made for: Claude Code.

Or install claude-google-ads, the plugin that ships this one along with the rest of its 15 skills, 15 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for google-ads-assets

README.md
[![agentmods](https://agentmods.dev/badge/skills/chanktb/claude-google-ads/assets.svg)](https://agentmods.dev/skills/chanktb/claude-google-ads/assets)
Your own site
<a href="https://agentmods.dev/skills/chanktb/claude-google-ads/assets"><img src="https://agentmods.dev/badge/skills/chanktb/claude-google-ads/assets.svg" alt="Measured on agentmods" height="20"></a>
Per session 104 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 903 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00104 $0.00903
Opus 5 $0.00052 $0.00451
Sonnet 5 $0.00021 $0.00181
Haiku 4.5 $0.00010 $0.00090

Measured 8d ago against content hash 2c0d067c3e52, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

google-ads-assets scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/assets/SKILL.md · 56 lines

How it starts

The opening of the file, as written. The whole thing — 56 lines — stays where its author put it; the contents beside it link to each section on GitHub.

One creative generator used by every builder, so copy rules and voice live in one place. Reads account-context.yaml (voice, brand, offers, vertical) and the data source (best sellers, real prices).

Operating rules

  • Pull voice/positioning/offers from context — no generic filler, no off-brand claims.
  • Enforce character limits and policy/trademark rules. Never put a competitor trademark in ad text.
  • Use REAL product names/prices/stock from the data source; don't invent.

Model dispatch (run cheap, decide expensive) — see ${CLAUDE_PLUGIN_ROOT}/references/model-tier-dispatch.md

  • Scout (haiku) — pulling real product names/prices/stock from the data source; the Google-accurate char-count + ready-to-copy wrapping pass.
  • Judge (main session)all copywriting (headlines, descriptions, long headlines, search themes, sitelinks, briefs), voice/positioning, policy/trademark safety, pin discipline. Creative is the one thing that never goes to a cheap tier; only the inputs (product facts) and the validation (char count) do.

STEP 1 — RSA (Search / Branded)

Per ad group: up to 15 headlines (≤30) and 4 descriptions (≤90), themed to the ad group's intent. Mix angles: keyword/intent · offer (shipping, selection, in-stock) · qualifier (professional/wholesale/ bulk or value, per vertical) · best-seller names · trust/social proof · CTA. Pin only must-include/legal claims (over-pinning kills RSA flexibility). Aim for Good/Excellent ad strength.

STEP 2 — PMax asset-group copy

Per asset group: 15 headlines (≤30), 5 long headlines (≤90), 5 descriptions (≤90; #1 ≤60), and up to 50 search themes (raised from 25 in 2025; distinct per AG, no overlap). Use the angle mix in ${CLAUDE_PLUGIN_ROOT}/references/pmax-best-practices.md.

STEP 3 — Demand Gen briefs

Image + video briefs by spec (sizes + shot list + CTA). Combined image+video outperforms video-only. Provide concrete direction (subject, context, composition, lighting, on-screen text/CTA) per format.

Read the full file on GitHub · 56 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 56 lines · 104 tokens per session scan A 2c0d067c3e52

Subscribe to this mod's changes

google-ads-assets is a skill published in the GitHub repository chanktb/claude-google-ads (11 stars, last pushed 2mo ago), licensed MIT. It adds 104 tokens to every session and 903 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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