"biz-cac-ltv"

"biz-cac-ltv" is a skill for Claude Code from charlieviettq/awesome-agent-skill. It costs 88 tokens per session (1,915 once invoked), scanned A, a copy of biz-cac-ltv, MIT.

A unit-economics analysis of Customer Acquisition Cost, the money spent to gain a customer, and Customer Lifetime Value, the value expected from that customer over the relationship. It compares the two using the LTV:CAC ratio.

In plain words
What is it for?
Use it to evaluate marketing efficiency, compare acquisition channels, assess business viability, or decide where to allocate marketing budget.
Why use it?
It helps show whether acquiring customers is economically worthwhile and whether marketing spending supports a viable business model.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Good fit Use it to evaluate marketing efficiency, compare acquisition channels, assess business viability, or decide where to allocate marketing budget.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/charlieviettq/awesome-agent-skill/biz-cac-ltv
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add charlieviettq/awesome-agent-skill --skill biz-cac-ltv
Clone the repo
git clone --depth 1 https://github.com/charlieviettq/awesome-agent-skill

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for "biz-cac-ltv"

README.md
[![agentmods](https://agentmods.dev/badge/skills/charlieviettq/awesome-agent-skill/biz-cac-ltv/github.svg)](https://agentmods.dev/skills/charlieviettq/awesome-agent-skill/biz-cac-ltv)
Your own site
<a href="https://agentmods.dev/skills/charlieviettq/awesome-agent-skill/biz-cac-ltv"><img src="https://agentmods.dev/badge/skills/charlieviettq/awesome-agent-skill/biz-cac-ltv/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for "biz-cac-ltv"

Your own site · 80×15
<a href="https://agentmods.dev/skills/charlieviettq/awesome-agent-skill/biz-cac-ltv"><img src="https://agentmods.dev/badge/skills/charlieviettq/awesome-agent-skill/biz-cac-ltv.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 88 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,915 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 95% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00088 $0.01915
Opus 5 $0.00044 $0.00958
Sonnet 5 $0.00018 $0.00383
Haiku 4.5 $0.00009 $0.00192

Measured 10d ago against content hash 18c7eb888cb0, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-13, from the pricing page.

Security

Grade A, and why

"biz-cac-ltv" scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/cac_ltv.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

95% identical to biz-cac-ltv — 8 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

.claude/skills/biz-cac-ltv/SKILL.md · 204 lines

How it starts

The opening of the file, as written. The whole thing — 204 lines — stays where its author put it; the contents beside it link to each section on GitHub.

CAC and LTV Analysis

Overview

CAC (Customer Acquisition Cost) and LTV (Customer Lifetime Value) are the two fundamental unit economics metrics. Together they answer: "Does each customer generate more revenue than it costs to acquire them?" The LTV:CAC ratio is the single most important indicator of marketing efficiency and business model viability.

When to Use

Trigger conditions:

  • User evaluating marketing spend efficiency
  • User asks "what's each customer worth?" or "are we spending too much on marketing?"
  • User assessing business model viability or fundraising metrics
  • User needs to allocate budget across acquisition channels

When NOT to use:

  • For product pricing decisions → use Pricing Strategy
  • For customer segmentation → use STP or RFM
  • For comprehensive financial analysis → use financial ratios

Framework

IRON LAW: LTV:CAC > 3 for Healthy Business

LTV:CAC ratio must be at least 3:1 for sustainable businesses.
- < 1:1 = You're LOSING money on every customer
- 1-3:1 = Unsustainable unless you can reduce CAC or increase LTV
- 3-5:1 = Healthy
- > 5:1 = Potentially underinvesting in growth (leaving market share on the table)

This ratio applies to the BLENDED average. Individual channels can be
below 3:1 if the overall blend exceeds it.
IRON LAW: CAC Must Include ALL Acquisition Costs

CAC = Total marketing & sales spend / Number of new customers acquired

"Total spend" includes: ad spend, marketing team salaries, sales team
salaries, tools, content production, events — EVERYTHING spent to acquire
customers in that period. Excluding salaries or tools understates true CAC.

Step 1: Calculate CAC

Basic formula:

CAC = Total acquisition spend in period / New customers acquired in period

By channel:

CAC (Channel X) = Spend on Channel X / Customers from Channel X

Include in total acquisition spend:

  • Advertising (digital + offline)
  • Marketing team compensation
  • Sales team compensation (for B2B)
  • Marketing tools and software
  • Content production costs
  • Events and sponsorships
  • Agency fees

Read the full file on GitHub · 204 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 204 lines · 88 tokens per session scan A 18c7eb888cb0

Subscribe to this mod's changes

"biz-cac-ltv" is a skill published in the GitHub repository charlieviettq/awesome-agent-skill (26 stars, last pushed 1mo ago), licensed MIT. It adds 88 tokens to every session and 1,915 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. It is 95% identical to biz-cac-ltv, differing in 8 lines, and is treated as a copy.

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