"biz-stp"

"biz-stp" is a skill for Claude Code from charlieviettq/awesome-agent-skill. It costs 76 tokens per session (1,740 once invoked), scanned A, a copy of biz-stp, MIT.

A marketing framework that divides a market into groups, chooses which groups to serve, and defines how the offering should be understood by them. STP stands for segmentation, targeting, and positioning.

In plain words
What is it for?
Use it to identify customer segments, select target markets, and create a positioning statement or differentiation strategy.
Why use it?
It prevents a product or campaign from trying to appeal to everyone at once. This gives marketing a clearer audience and message.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Good fit Use it to identify customer segments, select target markets, and create a positioning statement or differentiation strategy.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/charlieviettq/awesome-agent-skill/biz-stp
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add charlieviettq/awesome-agent-skill --skill biz-stp
Clone the repo
git clone --depth 1 https://github.com/charlieviettq/awesome-agent-skill

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for "biz-stp"

README.md
[![agentmods](https://agentmods.dev/badge/skills/charlieviettq/awesome-agent-skill/biz-stp/github.svg)](https://agentmods.dev/skills/charlieviettq/awesome-agent-skill/biz-stp)
Your own site
<a href="https://agentmods.dev/skills/charlieviettq/awesome-agent-skill/biz-stp"><img src="https://agentmods.dev/badge/skills/charlieviettq/awesome-agent-skill/biz-stp/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for "biz-stp"

Your own site · 80×15
<a href="https://agentmods.dev/skills/charlieviettq/awesome-agent-skill/biz-stp"><img src="https://agentmods.dev/badge/skills/charlieviettq/awesome-agent-skill/biz-stp.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 76 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,740 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 98% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00076 $0.01740
Opus 5 $0.00038 $0.00870
Sonnet 5 $0.00015 $0.00348
Haiku 4.5 $0.00008 $0.00174

Measured 9d ago against content hash 33f5364bba48, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

"biz-stp" scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

98% identical to biz-stp — 8 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

.claude/skills/biz-stp/SKILL.md · 170 lines

How it starts

The opening of the file, as written. The whole thing — 170 lines — stays where its author put it; the contents beside it link to each section on GitHub.

STP: Segmentation, Targeting, Positioning

Overview

STP is the foundational marketing strategy framework: divide the market into segments (S), select which to serve (T), and define how to win in chosen segments (P). It must be done in sequence — you cannot position without first choosing a target, and you cannot target without first segmenting.

When to Use

Trigger conditions:

  • User launching a new product and needs to define the target audience
  • User asks "who is our customer?" or "which segment should we focus on?"
  • User wants to craft a positioning statement or differentiation strategy
  • User's marketing feels unfocused — "we're trying to be everything to everyone"

When NOT to use:

  • For competitive industry analysis → use Porter's Five Forces
  • For growth path decisions → use Ansoff Matrix
  • For internal capability assessment → use SWOT

Framework

IRON LAW: Sequential Execution — S Before T Before P

Segmentation FIRST, then Targeting, then Positioning. In that order.
Choosing a target without segmenting first means you're guessing.
Positioning without a clear target means you're positioning for everyone
(which means no one).
IRON LAW: Segments Must Be MAMS

Every segment must satisfy all four criteria:
- Measurable: You can estimate the segment's size and purchasing power
- Accessible: You can reach the segment through available channels
- Material: The segment is large enough to be profitable
- Substantial: The segment is distinct enough to respond differently to
  different marketing mixes

A "segment" that fails any criterion is not actionable.

Step 1: Segmentation — Divide the Market

Use one or more segmentation bases:

Base Variables Example
Demographic Age, gender, income, education, occupation, family size "25-35 year old urban professionals earning >NT$60K/month"
Geographic Country, city, climate, urban/rural, region "Northern Taiwan metropolitan areas"
Psychographic Lifestyle, values, personality, interests "Health-conscious, willing to pay premium for organic"
Behavioral Usage rate, loyalty, benefits sought, purchase occasion "Heavy users who buy weekly, price-insensitive, value convenience"

Read the full file on GitHub · 170 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 170 lines · 76 tokens per session scan A 33f5364bba48

Subscribe to this mod's changes

"biz-stp" is a skill published in the GitHub repository charlieviettq/awesome-agent-skill (26 stars, last pushed 1mo ago), licensed MIT. It adds 76 tokens to every session and 1,740 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. It is 98% identical to biz-stp, differing in 8 lines, and is treated as a copy.

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