"ecom-rfm-analysis"

"ecom-rfm-analysis" is a skill for Claude Code from charlieviettq/awesome-agent-skill. It costs 87 tokens per session (1,344 once invoked), scanned A, a copy of ecom-rfm-analysis, MIT.

A method for grouping customers by when they last bought, how often they buy, and how much they spend. It turns transaction records into customer-value segments.

In plain words
What is it for?
Use it to find your best customers, spot customers who may stop buying, and plan different marketing actions for each group.
Why use it?
It helps identify valuable, loyal, inactive, and at-risk customers without relying on demographic guesses. This makes retention campaigns and marketing budgets easier to target.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Good fit Use it to find your best customers, spot customers who may stop buying, and plan different marketing actions for each group.

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Install with agentmods
npx agentmods add skills/charlieviettq/awesome-agent-skill/ecom-rfm-analysis
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add charlieviettq/awesome-agent-skill --skill ecom-rfm-analysis
Clone the repo
git clone --depth 1 https://github.com/charlieviettq/awesome-agent-skill

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for "ecom-rfm-analysis"

README.md
[![agentmods](https://agentmods.dev/badge/skills/charlieviettq/awesome-agent-skill/ecom-rfm-analysis/github.svg)](https://agentmods.dev/skills/charlieviettq/awesome-agent-skill/ecom-rfm-analysis)
Your own site
<a href="https://agentmods.dev/skills/charlieviettq/awesome-agent-skill/ecom-rfm-analysis"><img src="https://agentmods.dev/badge/skills/charlieviettq/awesome-agent-skill/ecom-rfm-analysis/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for "ecom-rfm-analysis"

Your own site · 80×15
<a href="https://agentmods.dev/skills/charlieviettq/awesome-agent-skill/ecom-rfm-analysis"><img src="https://agentmods.dev/badge/skills/charlieviettq/awesome-agent-skill/ecom-rfm-analysis.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 87 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,344 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 92% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00087 $0.01344
Opus 5 $0.00044 $0.00672
Sonnet 5 $0.00017 $0.00269
Haiku 4.5 $0.00009 $0.00134

Measured 9d ago against content hash cb3d06afd964, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-13, from the pricing page.

Security

Grade A, and why

"ecom-rfm-analysis" scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/rfm_score.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

92% identical to ecom-rfm-analysis — 8 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

.claude/skills/ecom-rfm-analysis/SKILL.md · 117 lines

How it starts

The opening of the file, as written. The whole thing — 117 lines — stays where its author put it; the contents beside it link to each section on GitHub.

RFM Analysis

Overview

RFM segments customers based on three behavioral dimensions: Recency (when they last bought), Frequency (how often they buy), and Monetary (how much they spend). It converts raw transaction data into actionable customer segments for targeted marketing.

Framework

IRON LAW: RFM Uses ACTUAL Behavior, Not Demographics

RFM is behavioral segmentation — it classifies by what customers DO,
not who they ARE. A 25-year-old and a 65-year-old in the same RFM segment
should receive the same treatment. Never mix RFM with demographic
assumptions.

The Three Dimensions

Dimension What It Measures How to Calculate
Recency (R) Days since last purchase Today - Last purchase date
Frequency (F) Number of purchases in period Count of distinct transactions
Monetary (M) Total spend in period Sum of transaction values

Scoring Method (Quintile-Based)

  1. For each dimension, rank all customers and divide into 5 equal groups (quintiles)
  2. Score 5 (best) to 1 (worst): R=5 means most recent, F=5 means most frequent, M=5 means highest spend
  3. Combine into 3-digit RFM score (e.g., R5-F4-M5 = recent, frequent, high-value)

Note: For Recency, LOWER days = HIGHER score (more recent is better).

Key Segments

Segment RFM Pattern Description Strategy
Champions R5, F5, M5 Best customers, recent, frequent, high-value Reward, loyalty program, early access
Loyal R4-5, F4-5, M3-5 Consistent buyers Upsell, cross-sell, referral program
Potential Loyalists R4-5, F2-3, M2-3 Recent, moderate frequency Nurture to increase frequency
At Risk R2-3, F3-5, M3-5 Were frequent/high-value, not buying recently Win-back campaign, special offers
Hibernating R1-2, F1-2, M1-2 Long dormant, low value Low-cost reactivation or let go
New Customers R5, F1, M1-2 Just made first purchase Onboarding, second-purchase incentive

Read the full file on GitHub · 117 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 117 lines · 87 tokens per session scan A cb3d06afd964

Subscribe to this mod's changes

"ecom-rfm-analysis" is a skill published in the GitHub repository charlieviettq/awesome-agent-skill (26 stars, last pushed 1mo ago), licensed MIT. It adds 87 tokens to every session and 1,344 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. It is 92% identical to ecom-rfm-analysis, differing in 8 lines, and is treated as a copy.

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