Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add charlieviettq/awesome-agent-skill --skill grad-brand-equitygit clone --depth 1 https://github.com/charlieviettq/awesome-agent-skillWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/charlieviettq/awesome-agent-skill/grad-brand-equity)<a href="https://agentmods.dev/skills/charlieviettq/awesome-agent-skill/grad-brand-equity"><img src="https://agentmods.dev/badge/skills/charlieviettq/awesome-agent-skill/grad-brand-equity/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/charlieviettq/awesome-agent-skill/grad-brand-equity"><img src="https://agentmods.dev/badge/skills/charlieviettq/awesome-agent-skill/grad-brand-equity.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00083 | $0.01035 |
| Opus 5 | $0.00042 | $0.00517 |
| Sonnet 5 | $0.00017 | $0.00207 |
| Haiku 4.5 | $0.00008 | $0.00103 |
Grade A, and why
"grad-brand-equity" scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
This is a copy
94% identical to grad-brand-equity — 8 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.
How it starts
The opening of the file, as written. The whole thing — 108 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Brand Equity
Overview
Brand equity is the differential effect that brand knowledge has on consumer response. Aaker (1991) identifies five dimensions: awareness, associations, perceived quality, loyalty, and proprietary assets. Keller (1993) structures Customer-Based Brand Equity (CBBE) as a pyramid: Salience, Meaning, Response, and Resonance.
When to Use
- Auditing brand health and diagnosing weak equity components
- Designing brand-building or repositioning strategies
- Justifying brand investment to stakeholders with a structured framework
- Comparing brand equity positions across competitors
When NOT to Use
- Valuing a brand financially for M&A (use financial brand valuation methods)
- Short-term promotional effectiveness (use marketing mix models)
- When brand is not a relevant purchase factor (pure commodity markets)
Assumptions
IRON LAW: Brand equity is measured from the CUSTOMER perspective.
Internal brand investment (spend, campaigns) does NOT equal brand
equity. Only customer perceptions and behaviors count.
Key assumptions:
- Brand knowledge (awareness + associations) is stored in consumer memory
- Brand equity manifests as differential consumer response
- Equity dimensions are separable and independently measurable
- Brand equity accumulates over time and is path-dependent
Methodology
Step 1 — Map the Aaker dimensions
| Dimension | Key Metrics | Data Sources |
|---|---|---|
| Awareness | Top-of-mind, aided/unaided recall | Surveys, search data |
| Associations | Brand image, personality, positioning | Perceptual maps, qualitative |
| Perceived Quality | Quality leadership, consistency | Customer ratings, reviews |
| Loyalty | Repeat purchase, price premium willingness | Transaction data, CLV |
| Proprietary Assets | Patents, trademarks, channel relationships | Internal audit |
Step 2 — Build the Keller CBBE pyramid
| Level | Block | Question |
|---|---|---|
| 1. Identity | Salience | Who are you? (depth and breadth of awareness) |
| 2. Meaning | Performance + Imagery | What are you? (functional + abstract associations) |
| 3. Response | Judgments + Feelings | What about you? (opinions + emotions) |
| 4. Relationships | Resonance | What about you and me? (loyalty, community, engagement) |
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 9d ago First seen · 108 lines · 83 tokens per session scan A 8eac9a2701f9
"grad-brand-equity" is a skill published in the GitHub repository charlieviettq/awesome-agent-skill (26 stars, last pushed 1mo ago), licensed MIT. It adds 83 tokens to every session and 1,035 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. It is 94% identical to grad-brand-equity, differing in 8 lines, and is treated as a copy.
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