consumer-research

consumer-research is a skill for Claude Code, Codex from chuwu57/Chuwu-PR-OS. It costs 99 tokens per session (3,353 once invoked), scanned A, original, MIT.

A consumer research skill for studying what people buy, prefer, and say about consumer products. It helps plan studies and turn findings into useful insights.

In plain words
What is it for?
Use it to create research plans, interview guides, questionnaires, sample designs, analysis, and insight reports. It covers concept, product, packaging, naming, pricing, purchase-decision, and voice-of-customer studies.
Why use it?
It provides a structured way to investigate customers, products, competitors, and markets instead of relying on guesses. It also keeps research tasks such as interviews, surveys, sampling, and analysis together.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to create research plans, interview guides, questionnaires, sample designs, analysis, and insight reports. It covers concept, product, packaging, naming, pricing, purchase-decision, and voice-of-customer studies.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/chuwu57/chuwu-pr-os/consumer-research
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add chuwu57/Chuwu-PR-OS --skill consumer-research
Clone the repo
git clone --depth 1 https://github.com/chuwu57/Chuwu-PR-OS

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for consumer-research

README.md
[![agentmods](https://agentmods.dev/badge/skills/chuwu57/chuwu-pr-os/consumer-research/github.svg)](https://agentmods.dev/skills/chuwu57/chuwu-pr-os/consumer-research)
Your own site
<a href="https://agentmods.dev/skills/chuwu57/chuwu-pr-os/consumer-research"><img src="https://agentmods.dev/badge/skills/chuwu57/chuwu-pr-os/consumer-research/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for consumer-research

Your own site · 80×15
<a href="https://agentmods.dev/skills/chuwu57/chuwu-pr-os/consumer-research"><img src="https://agentmods.dev/badge/skills/chuwu57/chuwu-pr-os/consumer-research.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 99 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,353 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00099 $0.03353
Opus 5.5 $0.00040 $0.01341
Sonnet 5.5 $0.00020 $0.00671
Haiku 4.5 $0.00010 $0.00335

Measured yesterday against content hash e8f55ab4fef1, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

consumer-research scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured yesterday.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

PROS-05/Skills/Research/consumer-research/SKILL.md · 239 lines

How it starts

The opening of the file, as written. The whole thing — 239 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Consumer Research

归属说明:本Skill由初五维护,属于初五的个人Skill体系。分享或再分发时请保留本归属说明及已有来源、作者和许可声明。

核心原则

把研究定义为「降低业务决策的不确定性」,不要把研究做成资料堆积、虚构人群表演或看起来合理的故事。

始终遵守以下边界:

  • 先确认要支持的决策,再选择方法。
  • 区分事实、样本信号、解释和假设,不混写。
  • 没有真实消费者数据时,只输出假设、研究方案、题纲、问卷或分析框架,不虚构访谈对象、引语、比例和结论。
  • 不把定性研究中的高频表达直接换算成市场占比。
  • 不把相关性写成因果关系,不把购买意向写成真实销量。
  • 不用虚构人群画像替代真实用户、真实行为或统计样本。
  • 对每个重要结论标注证据来源、适用范围、限制和信心等级。

任务分流

先判断问题属于哪一类;同一决策可以组合多类研究,但不要为了显得完整而全做。

任务 核心问题 默认产物
消费者研究 谁在什么情境下为什么选择、拒绝或替代 需求、动机、场景、障碍、语言和人群差异
市场分析 市场边界、规模、结构、增量与约束是什么 市场定义、规模区间、驱动因素、价值链和机会判断
竞品分析 竞争者如何赢、用户为何响应、我方如何取舍 竞争地图、关键差异、路径依赖、机会与风险
产品测试 概念、产品、包装、命名、价格或体验是否成立 通过点、失败点、原因、优先修改项和下一轮验证
VOC分析 用户反馈里有哪些稳定模式、异常和变化 主题、情绪、场景、问题严重度、代表性限制和行动建议

如果用户的真实问题是传播方案、舆情判断或文案风险,先调用对应PR Skill;本Skill只负责补足消费者、市场和产品证据。

Step 1:定义决策

把模糊问题改写成可决策问题。

至少明确:

  • 要决定什么:进入市场、选择人群、调整产品、修改包装、确定价格、选择卖点或停止方案。
  • 谁做决定、何时做决定。
  • 研究对象、目标人群、市场范围和时间范围。
  • 成功、失败和暂停的判断标准。
  • 已知事实、未知问题和未经验证的假设。
  • 预算、时间、数据、样本、合规和组织限制。

若信息不足但风险可控,先写出最合理的工作假设并标注;若不同假设会导致完全不同的研究设计,只问一个最关键的问题。

Step 2:盘点证据

先写清待支持的主张,再评价材料。来源类型不预先赋予可信度总等级;历史A—D标签仅作历史记录。涉及证据判断时读取按主张盘点证据,按可追溯性、测量匹配、外推边界与替代解释核对关键主张。

区分「发生过」「有多普遍」「为什么发生」「能否公开表达」;信心对应具体主张,不对应来源品牌。一条核实投诉不能证明发生率,样本偏好不能证明愿付溢价,同期增长不能排除其他原因。缺少数据时仍交付有边界的判断与最小补证路径,继续不依赖缺口的研究。

Step 3:选择方法

按当前决策选择方法。

要回答的问题 优先方法 能回答 不能直接回答
用户为什么这样做 深度访谈、情境观察、日记研究 动机、过程、语言和障碍 市场占比
有多少人这样做 有抽样说明的问卷、行为数据 比例、差异和分布 深层原因
用户实际做了什么 交易、漏斗、搜索、客服和使用数据 真实行为与变化 完整动机
市场多大、如何变化 官方数据、财报、渠道数据、上下行估算 规模区间、结构和趋势 精确未来值
竞品为什么有效 产品、价格、渠道、内容、用户回音和业务数据交叉验证 竞争机制和可能原因 未经实验验证的单一因果
概念或卖点是否成立 单概念测试、随机顺序对比、追问理由 理解、相关性、差异、可信度和意向 真实上市销量
产品体验哪里失败 任务测试、盲测、对比测试、现场观察 感官或使用问题、优先级和修正方向 长期留存
价格是否合适 价格敏感度、Gabor-Granger、Conjoint或真实价格实验 接受区间和权衡 脱离样本与场景的统一最优价

无法取得本次所需真实样本或数据时,不编造实证结果;完成可执行的招募标准、题纲、问卷、记录表和分析框架。已有公开研究或用户数据仍可按来源与样本边界分析,不能把缺少新采样扩大为停止所有二手分析。

Step 4:设计样本与材料

Read the full file on GitHub · 239 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. yesterday Changed · +1 tokens per session e8f55ab4fef1
  2. 1mo ago First seen · 239 lines · 98 tokens per session scan A 96cdb91fed00

Subscribe to this mod's changes

consumer-research is a skill published in the GitHub repository chuwu57/Chuwu-PR-OS (76 stars, last pushed yesterday), licensed MIT. It adds 99 tokens to every session and 3,353 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-08.

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