Getting it into your agent
It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.
git clone --depth 1 https://github.com/citedy/adclawnpx agentmods add skills/citedy/adclaw/ads-dnaWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/citedy/adclaw/ads-dna)<a href="https://agentmods.dev/skills/citedy/adclaw/ads-dna"><img src="https://agentmods.dev/badge/skills/citedy/adclaw/ads-dna.svg" alt="Measured on agentmods" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00090 | $0.02203 |
| Opus 5 | $0.00045 | $0.01102 |
| Sonnet 5 | $0.00018 | $0.00441 |
| Haiku 4.5 | $0.00009 | $0.00220 |
Grade A, and why
ads-dna scanned grade A with 1 finding against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Makes network callslowCapability
Not a fault in itself. Listed so you know the mod talks to something, and to what.
Use the **browser tool** (agent_browser or curl) to retrieve each page. For each URL, extract: How it starts
The opening of the file, as written. The whole thing — 226 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Ads DNA: Brand DNA Extractor
Extracts brand identity from a website and saves it as brand-profile.json
for use by /ads create, /ads generate, and /ads photoshoot.
Quick Reference
| Command | What it does |
|---|---|
/ads dna <url> |
Full brand extraction → brand-profile.json |
/ads dna https://acme.com --quick |
Fast extraction (homepage only) |
Process
Step 1: Collect URL
If the user hasn't provided a URL, ask:
"What website URL should I analyze for brand DNA? (e.g. https://yoursite.com)"
Step 2: Fetch Pages
Use the browser tool (agent_browser or curl) to retrieve each page. For each URL, extract:
"Return all visible text content, the full contents of any
<style>blocks, inlinestyle=attributes,<meta>tags, Google Fonts@importURLs, and anyog:imagevalues found on this page."
Fetch in this order:
- Homepage (
<url>) - About page: try
<url>/about, then<url>/about-us, then<url>/our-story - Product/Services page: try
<url>/product, then<url>/products, then<url>/services
If --quick flag was provided: fetch the homepage only; skip steps 2 and 3.
If a secondary page returns a 404 or redirect error, continue with fewer pages and note: "Secondary pages unavailable; extraction based on homepage only. Confidence may be lower."
Step 2b: Capture Brand Screenshots
After fetching pages, capture 3 screenshots for comprehensive brand anchoring.
These serve as visual style references during /ads generate; the same approach
Pomelli uses to anchor ad images to the actual brand aesthetic.
Capture the following:
- Homepage hero section (above the fold) — use browser MCP tool to navigate and screenshot
- Product or services page — navigate to /products and screenshot
- About page (brand personality) — navigate to /about and screenshot
Save screenshots to ./brand-screenshots/{domain}_{page}.png.
Use the agent_browser MCP or Playwright MCP for screenshots.
If no browser MCP is available, skip screenshot capture and rely on text extraction.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 8d ago First seen · 226 lines · 90 tokens per session scan A c01b9dd9b9af
ads-dna is a skill published in the GitHub repository citedy/adclaw (36 stars, last pushed 1mo ago), licensed Apache-2.0. It adds 90 tokens to every session and 2,203 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 1 finding (makes network calls). No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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