app-marketing-copy

app-marketing-copy is a skill for Claude Code from ckorhonen/claude-skills. It costs 93 tokens per session (3,959 once invoked), scanned A, original, MIT.

A writing assistant for app store listings and promotional text for the Apple App Store and Google Play, including descriptions, feature bullets, release notes, and screenshot captions.

In plain words
What is it for?
Use it to draft or refresh store titles, subtitles, keyword ideas, short and long descriptions, release notes, marketing copy, and screenshot text.
Why use it?
It helps turn an app’s purpose and features into store text that fits the needs of app listings and promotional materials.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the claude-skills plugin — 62 skills, 4 commands, 7 agents shipped together

Good fit Use it to draft or refresh store titles, subtitles, keyword ideas, short and long descriptions, release notes, marketing copy, and screenshot text.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ckorhonen/claude-skills/app-marketing-copy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ckorhonen/claude-skills --skill app-marketing-copy
Clone the repo
git clone --depth 1 https://github.com/ckorhonen/claude-skills

Made for: Claude Code.

Or install claude-skills, the plugin that ships this one along with the rest of its 62 skills, 4 commands, 7 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for app-marketing-copy

README.md
[![agentmods](https://agentmods.dev/badge/skills/ckorhonen/claude-skills/app-marketing-copy/github.svg)](https://agentmods.dev/skills/ckorhonen/claude-skills/app-marketing-copy)
Your own site
<a href="https://agentmods.dev/skills/ckorhonen/claude-skills/app-marketing-copy"><img src="https://agentmods.dev/badge/skills/ckorhonen/claude-skills/app-marketing-copy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for app-marketing-copy

Your own site · 80×15
<a href="https://agentmods.dev/skills/ckorhonen/claude-skills/app-marketing-copy"><img src="https://agentmods.dev/badge/skills/ckorhonen/claude-skills/app-marketing-copy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 93 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,959 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00093 $0.03959
Opus 5 $0.00046 $0.01980
Sonnet 5 $0.00019 $0.00792
Haiku 4.5 $0.00009 $0.00396

Measured 12d ago against content hash 546c6ff5fbf7, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

app-marketing-copy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/check_app_store_limits.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/app-marketing-copy/SKILL.md · 432 lines

How it starts

The opening of the file, as written. The whole thing — 432 lines — stays where its author put it; the contents beside it link to each section on GitHub.

App Marketing Copy

Quick start

  1. Ask for missing inputs (or infer from repo/product docs):
  • App name + 1-sentence value prop
  • Target user + primary job-to-be-done
  • 3–7 key features + 1–3 differentiators
  • Desired tone (and words to use/avoid)
  • Platform(s): iOS App Store, Google Play, or both
  • Screenshot count and theme (if needed)
  1. Confirm deliverables:
  • Store listing (iOS, Google Play)
  • Marketing pack (landing hero, feature blurbs, CTAs, ads)
  • Screenshot pack (caption copy + image-generation prompts)
  1. Produce 2–3 variants per high-impact field, then recommend a "best pick" with 1-sentence rationale.

Examples

Example 1: New App Store Listing

User input:

App: FocusTimer
Purpose: Pomodoro timer for students
Key features: Custom intervals, study stats, break reminders
Platform: iOS App Store
Tone: Friendly but not childish

Workflow:

  1. Run intake questions to clarify missing details
  2. Generate 3 subtitle variants, recommend best
  3. Create keyword set optimized for student productivity searches
  4. Write full description with feature bullets
  5. Generate 5 screenshot captions in narrative order
  6. Validate with scripts/check_app_store_limits.py

Expected output:

  • iOS App Store listing (all fields within limits)
  • 3 subtitle options with rationale
  • Keyword set (100 chars max)
  • Screenshot copy pack

Example 2: Marketing Copy Refresh

User input:

"Our app store listing conversion is terrible. Help refresh it."
App: PhotoFix (photo editing)
Current problem: Generic copy, keyword-stuffed

Workflow:

  1. Review current listing (if provided)
  2. Ask: "What makes PhotoFix different from competitors?"
  3. Identify ASO keyword stuffing issues
  4. Generate 3 new subtitle variants (specific, benefit-focused)
  5. Rewrite full description with user benefits (not tech specs)
  6. Create fresh screenshot captions
  7. Compare before/after character counts

Expected output:

  • Refactored listing with specificity
  • Side-by-side comparison showing improvements
  • Rationale for each change

Read the full file on GitHub · 432 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 432 lines · 93 tokens per session scan A 546c6ff5fbf7

Subscribe to this mod's changes

app-marketing-copy is a skill published in the GitHub repository ckorhonen/claude-skills (14 stars, last pushed 2mo ago), licensed MIT. It adds 93 tokens to every session and 3,959 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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