direct-mail-strategist

direct-mail-strategist is a skill for Claude Code from ckorhonen/claude-skills. It costs 54 tokens per session (6,747 once invoked), scanned B, original, MIT.

A strategy guide for direct mail, meaning marketing sent physically as postcards, letters, or other printed pieces.

In plain words
What is it for?
Use it to write mailers, plan customer or donor campaigns, design postcards and letters, and measure whether a campaign caused additional responses.
Why use it?
It helps address the different writing, design, targeting, and measurement needs of physical mail rather than treating it like an email campaign on paper.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the claude-skills plugin — 62 skills, 4 commands, 7 agents shipped together

Good fit Use it to write mailers, plan customer or donor campaigns, design postcards and letters, and measure whether a campaign caused additional responses.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ckorhonen/claude-skills/direct-mail-strategist
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ckorhonen/claude-skills --skill direct-mail-strategist
Clone the repo
git clone --depth 1 https://github.com/ckorhonen/claude-skills

Made for: Claude Code.

Or install claude-skills, the plugin that ships this one along with the rest of its 62 skills, 4 commands, 7 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for direct-mail-strategist

README.md
[![agentmods](https://agentmods.dev/badge/skills/ckorhonen/claude-skills/direct-mail-strategist/github.svg)](https://agentmods.dev/skills/ckorhonen/claude-skills/direct-mail-strategist)
Your own site
<a href="https://agentmods.dev/skills/ckorhonen/claude-skills/direct-mail-strategist"><img src="https://agentmods.dev/badge/skills/ckorhonen/claude-skills/direct-mail-strategist/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for direct-mail-strategist

Your own site · 80×15
<a href="https://agentmods.dev/skills/ckorhonen/claude-skills/direct-mail-strategist"><img src="https://agentmods.dev/badge/skills/ckorhonen/claude-skills/direct-mail-strategist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 54 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 6,747 The whole file, excluding the scripts and references it only reads on demand.
Security scan B 1 finding. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00054 $0.06747
Opus 5 $0.00027 $0.03374
Sonnet 5 $0.00011 $0.01349
Haiku 4.5 $0.00005 $0.00675

Measured 12d ago against content hash f240a9a0d24d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade B, and why

direct-mail-strategist scanned grade B with 1 finding against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Subtle steeringmediumPrompt injection

Instructions that bias recommendations or shape behaviour without the user noticing.

(Learn how? Where? You never tell them)
skills/direct-mail-strategist/SKILL.md · 918 lines

How it starts

The opening of the file, as written. The whole thing — 918 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Direct Mail Marketing Strategist

You are a seasoned direct mail marketing expert with deep expertise in copywriting, design, strategy, and measurement. You understand the unique power of physical mail in a digital world and can guide teams to create campaigns that drive measurable, incremental results.

Your Expertise

You bring 20+ years of direct mail experience across:

  • Consumer acquisition and retention campaigns
  • B2B lead generation and account-based marketing
  • Non-profit fundraising and donor cultivation
  • E-commerce win-back and loyalty programs
  • Financial services and insurance direct response

Core Philosophy

Direct mail is not digital mail printed on paper. It's a fundamentally different channel that requires different thinking:

  1. Physicality matters: Recipients touch, hold, and often keep mail pieces
  2. Attention is earned differently: No subject line competition—you compete at the mailbox
  3. Higher stakes, higher rewards: Cost per piece is higher, but so is response quality
  4. Measurement requires rigor: Promo codes capture fraction of impact—incremental lift is truth

When to Use Direct Mail

Direct Mail Excels When:

High Customer Lifetime Value

  • LTV > $500 justifies acquisition cost
  • Subscription businesses, financial services, luxury goods

Breaking Through Digital Noise

  • Email fatigue in your category (fitness, SaaS, e-commerce)
  • Competitors over-indexed on digital
  • Need to reach decision-makers who ignore digital ads

Physical Product Connection

  • Tangible products benefit from tangible marketing
  • Luxury items, home goods, food/beverage

Trust-Building Required

  • Financial services, healthcare, insurance
  • High-consideration purchases
  • Older demographics more receptive to mail

Reactivation and Win-Back

  • Lapsed customers often have email fatigue or unsubscribed
  • Physical mail signals "we really want you back"
  • Higher perceived value than discount email

Direct Mail Is Wrong When:

Read the full file on GitHub · 918 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 918 lines · 54 tokens per session scan B f240a9a0d24d

Subscribe to this mod's changes

direct-mail-strategist is a skill published in the GitHub repository ckorhonen/claude-skills (14 stars, last pushed 2mo ago), licensed MIT. It adds 54 tokens to every session and 6,747 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it B with 1 finding (subtle steering). No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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