poplar-direct-mail

poplar-direct-mail is a skill for Claude Code from ckorhonen/claude-skills. It costs 47 tokens per session (6,617 once invoked), scanned A, original, MIT.

A guide for designing and sending personalized physical mail through Poplar, an API service for programmatic direct mail. It covers HTML templates for postcards, folded mailers, and letters, plus API-triggered mailings.

In plain words
What is it for?
Use it to create personalized direct-mail templates, connect mailings to automation, send transactional mail, or run campaigns such as abandoned-cart and win-back mail.
Why use it?
It removes the need to design each mail piece manually or send campaigns one at a time. Dynamic fields can be used for details such as names, offers, and QR codes.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the claude-skills plugin — 62 skills, 4 commands, 7 agents shipped together

Good fit Use it to create personalized direct-mail templates, connect mailings to automation, send transactional mail, or run campaigns such as abandoned-cart and win-back mail.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ckorhonen/claude-skills/poplar-direct-mail
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ckorhonen/claude-skills --skill poplar-direct-mail
Clone the repo
git clone --depth 1 https://github.com/ckorhonen/claude-skills

Made for: Claude Code.

Or install claude-skills, the plugin that ships this one along with the rest of its 62 skills, 4 commands, 7 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for poplar-direct-mail

README.md
[![agentmods](https://agentmods.dev/badge/skills/ckorhonen/claude-skills/poplar-direct-mail/github.svg)](https://agentmods.dev/skills/ckorhonen/claude-skills/poplar-direct-mail)
Your own site
<a href="https://agentmods.dev/skills/ckorhonen/claude-skills/poplar-direct-mail"><img src="https://agentmods.dev/badge/skills/ckorhonen/claude-skills/poplar-direct-mail/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for poplar-direct-mail

Your own site · 80×15
<a href="https://agentmods.dev/skills/ckorhonen/claude-skills/poplar-direct-mail"><img src="https://agentmods.dev/badge/skills/ckorhonen/claude-skills/poplar-direct-mail.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 47 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 6,617 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 1 finding. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00047 $0.06617
Opus 5 $0.00023 $0.03308
Sonnet 5 $0.00009 $0.01323
Haiku 4.5 $0.00005 $0.00662

Measured 12d ago against content hash 4157aefe5eb2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

poplar-direct-mail scanned grade A with 1 finding against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

The scan reads SKILL.md. This mod also ships 3 executable files (scripts/send_batch.py, scripts/send_mailing.py, scripts/test_connection.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Makes network callslowCapability

Not a fault in itself. Listed so you know the mod talks to something, and to what.

curl -H "Authorization: Bearer YOUR_TOKEN" \
skills/poplar-direct-mail/SKILL.md · 967 lines

How it starts

The opening of the file, as written. The whole thing — 967 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Poplar Direct Mail

Overview

Design professional direct mail creative using Poplar's HTML template system and send programmatic mail pieces via their API. This skill covers template creation with dynamic personalization, API integration for triggered mailings, and creative best practices for high-converting direct mail campaigns.

When to Use

  • Creating HTML templates for direct mail postcards, bi-folds, tri-folds, or letters
  • Building triggered/programmatic direct mail campaigns
  • Integrating direct mail into marketing automation workflows
  • Designing personalized mail pieces with dynamic content (names, offers, QR codes)
  • Sending transactional mail (receipts, confirmations, statements)
  • Setting up abandoned cart or win-back mail campaigns

Prerequisites

Installation

pip install requests

Set your API token:

# Test token (for development - only works with mailing endpoint)
export POPLAR_API_TOKEN="test_your_token_here"

# Production token (for live mailings)
export POPLAR_API_TOKEN="your_production_token_here"

Mail Formats & Dimensions

Postcards

Size Final Trim With Bleed Pixels (300 PPI)
4" x 6" 4" x 6" 4.25" x 6.25" 1275 x 1875
6" x 9" 6" x 9" 6.25" x 9.25" 1875 x 2775
6" x 11" 6" x 11" 6.25" x 11.25" 1875 x 3375

Best for: Retargeting, time-sensitive promotions, simple messaging, direct mail newcomers

Bi-folds

Format Pixels (300 PPI)
Short-fold (folds left to right) 1725 x 5175
Long-fold (folds top to bottom) 3375 x 2625

Best for: Prospecting campaigns, new product launches, complex value propositions

Tri-folds

Format Pixels (300 PPI)
Standard Tri-fold 2625 x 4987

Read the full file on GitHub · 967 lines

Files

What ships with it

5 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 967 lines · 47 tokens per session scan A 4157aefe5eb2

Subscribe to this mod's changes

poplar-direct-mail is a skill published in the GitHub repository ckorhonen/claude-skills (14 stars, last pushed 2mo ago), licensed MIT. It adds 47 tokens to every session and 6,617 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 1 finding (makes network calls). No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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