channel-and-funnel-quality

channel-and-funnel-quality is a skill for Claude Code from clamp-sh/analytics-skills. It costs 77 tokens per session (3,837 once invoked), scanned A, original, MIT.

A guide for judging whether marketing traffic is useful and where people leave a conversion funnel.

In plain words
What is it for?
Use it to compare marketing channels, evaluate funnel drop-off, detect traffic that looks large but brings little value, and decide where to invest.
Why use it?
It prevents decisions based only on visits or conversion rates without considering engagement, volume, and the type of funnel.

Skill for Claude Code

Written for Claude Code: when-to-use in frontmatter. Also seen: positional $N argument.

Part of the analytics-skills plugin — 13 skills shipped together

Good fit Use it to compare marketing channels, evaluate funnel drop-off, detect traffic that looks large but brings little value, and decide where to invest.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/clamp-sh/analytics-skills/channel-and-funnel-quality
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add clamp-sh/analytics-skills --skill channel-and-funnel-quality
Clone the repo
git clone --depth 1 https://github.com/clamp-sh/analytics-skills

Made for: Claude Code.

Or install analytics-skills, the plugin that ships this one along with the rest of its 13 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for channel-and-funnel-quality

README.md
[![agentmods](https://agentmods.dev/badge/skills/clamp-sh/analytics-skills/channel-and-funnel-quality/github.svg)](https://agentmods.dev/skills/clamp-sh/analytics-skills/channel-and-funnel-quality)
Your own site
<a href="https://agentmods.dev/skills/clamp-sh/analytics-skills/channel-and-funnel-quality"><img src="https://agentmods.dev/badge/skills/clamp-sh/analytics-skills/channel-and-funnel-quality/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for channel-and-funnel-quality

Your own site · 80×15
<a href="https://agentmods.dev/skills/clamp-sh/analytics-skills/channel-and-funnel-quality"><img src="https://agentmods.dev/badge/skills/clamp-sh/analytics-skills/channel-and-funnel-quality.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 77 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,837 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00077 $0.03837
Opus 5 $0.00039 $0.01919
Sonnet 5 $0.00015 $0.00767
Haiku 4.5 $0.00008 $0.00384

Measured 12d ago against content hash c7dc0f03564f, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

channel-and-funnel-quality scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/channel-and-funnel-quality/SKILL.md · 281 lines

How it starts

The opening of the file, as written. The whole thing — 281 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Channel and funnel quality

The specialist skill for judging quality, not just volume. Most "which channel is best" answers get the wrong channel because they look at sessions or even conversion rate in isolation. The right answer is a matrix.

Read analytics-diagnostic-method first if you haven't. This skill assumes you know MECE, triangulation, sample size, and Simpson's paradox. It adds channel-specific and funnel-specific mechanics.

Opening moves

  1. Read analytics-profile.md. The model (B2B SaaS vs ecom vs lead gen) dictates which benchmark table applies and what "quality" even means.
  2. Nail down the primary conversion event. Volume of "users who clicked the CTA" and volume of "paid signups" are not the same question.
  3. Decide the time window. Recent-7-days is too short for most B2B funnels (sales cycle is longer than the window). Use 30 or 90 days for B2B; 7-14 days is fine for high-velocity consumer funnels.

The quality matrix

A channel or segment is never "good" or "bad" alone. It has three dimensions and you need all three:

              Volume       Engagement         Conversion
              (sessions)   (pages/session,    (CVR to primary
                           duration, depth)   event, revenue/visitor)

Direct        high         high               high        → flagship; defend
Organic       high         high               medium-high → compound invest
Referral      medium       high               medium-high → cultivate
Paid search   medium       medium             medium      → maintain, scale only if CAC allows
Email         medium       high               very high   → feed the list
Paid social   high         low                low         → vanity unless targeted well
Affiliates    varies       low-medium         low-medium  → audit for fraud, gate payouts
Unknown bots  high         very low           zero        → exclude, not a channel

Use this as a default sorting key, not a verdict. A specific channel in a specific business can land anywhere in the matrix. The point is: a channel with high volume and low engagement is vanity traffic; a channel with low volume and high conversion is probably underinvested.

Read the full file on GitHub · 281 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 281 lines · 77 tokens per session scan A c7dc0f03564f

Subscribe to this mod's changes

channel-and-funnel-quality is a skill published in the GitHub repository clamp-sh/analytics-skills (8 stars, last pushed 3mo ago), licensed MIT. It adds 77 tokens to every session and 3,837 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.