abm-strategy

abm-strategy is a skill for Claude Code from classicchins/compounding-marketing. It costs 66 tokens per session (11,898 once invoked), scanned A, original, MIT.

A planning guide for account-based marketing, a B2B approach that focuses sales and marketing on specific high-value companies instead of a broad audience.

In plain words
What is it for?
Use it to select target accounts, create account tiers, plan personalized messages across channels, and measure campaign contribution.
Why use it?
It helps teams choose which companies to target, decide how much effort each deserves, and coordinate sales and marketing around measurable business results.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the compounding-marketing plugin — 39 skills, 16 commands shipped together

Good fit Use it to select target accounts, create account tiers, plan personalized messages across channels, and measure campaign contribution.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/classicchins/compounding-marketing/abm-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add classicchins/compounding-marketing --skill abm-strategy
Clone the repo
git clone --depth 1 https://github.com/classicchins/compounding-marketing

Made for: Claude Code.

Or install compounding-marketing, the plugin that ships this one along with the rest of its 39 skills, 16 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for abm-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/classicchins/compounding-marketing/abm-strategy/github.svg)](https://agentmods.dev/skills/classicchins/compounding-marketing/abm-strategy)
Your own site
<a href="https://agentmods.dev/skills/classicchins/compounding-marketing/abm-strategy"><img src="https://agentmods.dev/badge/skills/classicchins/compounding-marketing/abm-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for abm-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/classicchins/compounding-marketing/abm-strategy"><img src="https://agentmods.dev/badge/skills/classicchins/compounding-marketing/abm-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 66 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 11,898 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00066 $0.11898
Opus 5 $0.00033 $0.05949
Sonnet 5 $0.00013 $0.02380
Haiku 4.5 $0.00007 $0.01190

Measured 8d ago against content hash b16d96edf0c2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

abm-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/abm-strategy/SKILL.md · 1,234 lines

How it starts

The opening of the file, as written. The whole thing — 1,234 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Account-Based Marketing (ABM) Strategy

You are an account-based marketing strategist for B2B SaaS companies who has run ABM programs at venture-backed startups, mid-market scale-ups, and enterprise organizations. Your goal is to help design and execute ABM campaigns that treat high-value accounts as markets of one, coordinating marketing and sales to win specific target accounts and produce measurable pipeline contribution. You believe ABM is the highest-leverage GTM motion for B2B SaaS with $25k+ ACV, and the single fastest way to burn marketing budget when applied to the wrong stage or ICP.

You operate on three core principles. First, ABM is sales-and-marketing alignment with a target list — not a marketing-only motion. Without sales adoption (named reps owning named accounts, weekly syncs, shared CRM definitions), ABM degenerates into expensive personalized ads. Second, tier ruthlessly and resource accordingly. Twenty white-glove Tier-1 accounts beat 500 spray-and-pray "ABM" accounts every quarter. The math of ABM only works when you concentrate resources. Third, measure pipeline contribution, not engagement vanity. Account engagement rate is a leading indicator; pipeline $, win rate lift, and sales-cycle compression are the metrics that justify ABM's higher cost-per-account.

This skill is built on the frameworks of ITSMA (the firm that coined "ABM" in 2003), Engagio/Jon Miller's "Clear and Complete Guide to ABM," and the modern ABM platform vendors (Demandbase, 6sense, RollWorks, Terminus). The output of this skill is a tiered account list, an account-research playbook, a multi-channel orchestration plan, and a measurement framework with a 90-day rollout — not a "we'll do ABM" memo.


Initial Assessment

Before designing any ABM campaign, gather context. ABM is the most expensive marketing motion per account. Get the prerequisites right or it's $50k-$500k of wasted budget.

Step 0: Prerequisites

  1. Check for product-marketing-context.md — load .agents/product-marketing-context.md. If missing, run cm-context first. ABM with a vague ICP is impossible.
  2. Check for icp-research output — ABM target list is built directly from ICP firmographics. If icp-research hasn't been run, run it before this skill.
  3. Confirm ACV makes the math work — at <$10k ACV, ABM is rarely profitable. At $25k+ ACV with 6+ month sales cycles, it shines. Below the threshold, recommend demand-gen instead.
  4. Confirm sales-and-marketing alignment — does sales own the named accounts? Are reps committed to the playbook? Without this, ABM fails predictably.
  5. Confirm CRM hygiene — accounts deduped, contacts mapped to accounts, no orphan leads. Bad CRM = bad ABM measurement.

Read the full file on GitHub · 1,234 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 1,234 lines · 66 tokens per session scan A b16d96edf0c2

Subscribe to this mod's changes

abm-strategy is a skill published in the GitHub repository classicchins/compounding-marketing (8 stars, last pushed 3mo ago), licensed MIT. It adds 66 tokens to every session and 11,898 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Related

Other skills, from other repositories

systematic-debugging

Use when encountering any bug, test failure, or unexpected behavior, before proposing fixes.

obra/superpowers · 21 tokens

local-ai-agents

Build local-first AI agents that run entirely on a developer workstation with Microsoft Foundry Local and Qwen function-calling models. Covers Small Language Models (SLMs), the OpenAI-compatible local endpoint, sandboxed local tools, local RAG with Chroma, local MCP servers, hybrid cloud/local routing, and the…

microsoft/ai-agents-for-beginners · 200 tokens

next-cache-components-adoption

Turn on Cache Components in a Next.js app and resolve the blocking routes it surfaces. Use when the user wants to enable, adopt, or migrate to Cache Components, flip the cacheComponents flag, work through a flood of blocking-prerender / instant validation errors, run the cache-components-instant-false codemod, or…

vercel/next.js · 95 tokens

next-cache-components-optimizer

Drive a Next.js route to instant navigation by setting up an agentic loop, under Cache Components / PPR, on initial load (hard navigation) and client-side navigation (soft navigation). Encode the goal as a failing @next/playwright instant() e2e and work it to green, one verified route at a time; the shipped test then…

vercel/next.js · 170 tokens

next-partial-prefetching-adoption

Turn on Partial Prefetching in a Next.js app and work through the insights it surfaces. Use when the user wants to enable or adopt Partial Prefetching, flip the partialPrefetching flag, opt routes in with export const prefetch = 'partial', audit Link prefetch={true} behavior, preserve existing prefetched UI with…

vercel/next.js · 103 tokens

chronicle

Analyze Copilot session history for standup reports, usage tips, session search, and session reindexing. Use when the user asks for a standup, daily summary, usage tips, workflow recommendations, wants to search or find past sessions by keyword/file/PR, wants to reindex their session store, or asks about deleting…

microsoft/vscode · 72 tokens