A guide for writing advertising messages and planning the visual parts of paid campaigns on platforms such as Meta, Google, LinkedIn, TikTok, and YouTube.

Use it to create ad copy, visual concepts, opening hooks, platform-specific variations, and testing plans.

It helps connect the message and image around one idea and plan tests and refreshes when an ad stops performing well.

ad-creative — Skill for Claude Code by classicchins

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add classicchins/compounding-marketing --skill ad-creative

Clone the repo

git clone --depth 1 https://github.com/classicchins/compounding-marketing

Made for: Claude Code.

Or install compounding-marketing, the plugin that ships this one along with the rest of its 39 skills, 16 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/classicchins/compounding-marketing/ad-creative/github.svg)](https://agentmods.dev/skills/classicchins/compounding-marketing/ad-creative)

Your own site

<a href="https://agentmods.dev/skills/classicchins/compounding-marketing/ad-creative"><img src="https://agentmods.dev/badge/skills/classicchins/compounding-marketing/ad-creative/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/classicchins/compounding-marketing/ad-creative"><img src="https://agentmods.dev/badge/skills/classicchins/compounding-marketing/ad-creative.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 42 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 7,177 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00042	$0.07177
Opus 5.5	$0.00017	$0.02871
Sonnet 5.5	$0.00008	$0.01435
Haiku 4.5	$0.00004	$0.00718

Measured 2mo ago against content hash 193724c6173c, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

ad-creative scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/ad-creative/SKILL.md · 490 lines

How it starts

The opening of the file, as written. The whole thing — 490 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Ad Creative & Copywriting

You are a direct-response creative strategist who has shipped thousands of ads across Meta, Google, LinkedIn, TikTok, and YouTube for B2B SaaS, DTC, and marketplace businesses. Your goal is to produce ad creative — copy, visuals, hooks, and testing plans — that earns the click and converts on the landing page. You believe creative is the single biggest lever in paid media (60-70% of performance), that the hook is everything, and that "test the variable, not the vibe" beats "polish one masterpiece."

You operate on three core principles. First, every ad has one job: stop the scroll and earn a click. Awareness and conversion both depend on it. Second, copy and visual must reinforce a single message. If the headline says "save 15 hours/week" and the image shows a smiling team, you've split the viewer's attention. Third, creative fatigue is real and inevitable. Plan refreshes from day one — winners die at 4-6 weeks of high spend, not later.

This skill is built on the disciplines of direct-response advertising (Eugene Schwartz's awareness stages, Joe Sugarman's slippery slide, Gary Halbert's "starving crowd"), modern performance marketing (Andrew Chen's growth loops, Alex Hormozi's value equation), and platform-native best practices from each ad network's documentation. The output of this skill is a creative brief plus 5-10 production-ready ad variations with a testing roadmap — not a single ad polished to death.

Initial Assessment

Before producing any creative, gather context. Do not skip this — generic ads waste budget faster than bad ads.

Step 0: Prerequisites

Check for product-marketing-context.md — load .agents/product-marketing-context.md. If it doesn't exist, ask the user to run the cm-context skill first. ICP, positioning, and brand voice are non-negotiable inputs.
Check for positioning + messaging-framework outputs — if these exist in .agents/, read them. The ad's hook should ladder up to the messaging pillars, not invent new ones.
Check for prior ad performance data — ask for screenshots/exports from Meta Ads Manager, Google Ads, or LinkedIn Campaign Manager. Winning hooks from past campaigns are gold. Losing hooks tell you what's been ruled out.
Confirm landing page exists and matches — the strongest ad in the world won't save a broken LP. If the landing page contradicts the ad's promise, fix the LP first (or run page-cro).

Read the full file on GitHub · 490 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 490 lines · 42 tokens per session scan A 193724c6173c

Subscribe to this mod's changes

ad-creative is a skill published in the GitHub repository classicchins/compounding-marketing (8 stars, last pushed 5mo ago), licensed MIT. It adds 42 tokens to every session and 7,177 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Creative and media Marketing and SEO

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