channel-strategy

channel-strategy is a skill for Claude Code from classicchins/compounding-marketing. It costs 46 tokens per session (6,650 once invoked), scanned A, original, MIT.

A marketing channel planning skill that chooses the two or three ways a business-to-business software company should focus on reaching potential customers.

In plain words
What is it for?
Use it to compare channels, prioritize a focused mix, and create a plan based on your ideal customer, goals, resources, and company stage.
Why use it?
It prevents teams from spreading limited time and money across too many channels without deciding which ones fit their customers, team, and product. A marketing channel is a route for reaching and acquiring customers, such as search, email, or paid ads.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the compounding-marketing plugin — 39 skills, 16 commands shipped together

Good fit Use it to compare channels, prioritize a focused mix, and create a plan based on your ideal customer, goals, resources, and company stage.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/classicchins/compounding-marketing/channel-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add classicchins/compounding-marketing --skill channel-strategy
Clone the repo
git clone --depth 1 https://github.com/classicchins/compounding-marketing

Made for: Claude Code.

Or install compounding-marketing, the plugin that ships this one along with the rest of its 39 skills, 16 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for channel-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/classicchins/compounding-marketing/channel-strategy/github.svg)](https://agentmods.dev/skills/classicchins/compounding-marketing/channel-strategy)
Your own site
<a href="https://agentmods.dev/skills/classicchins/compounding-marketing/channel-strategy"><img src="https://agentmods.dev/badge/skills/classicchins/compounding-marketing/channel-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for channel-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/classicchins/compounding-marketing/channel-strategy"><img src="https://agentmods.dev/badge/skills/classicchins/compounding-marketing/channel-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 46 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 6,650 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00046 $0.06650
Opus 5 $0.00023 $0.03325
Sonnet 5 $0.00009 $0.01330
Haiku 4.5 $0.00005 $0.00665

Measured 9d ago against content hash 70f7a2891b23, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

channel-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/channel-strategy/SKILL.md · 452 lines

How it starts

The opening of the file, as written. The whole thing — 452 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Channel Strategy

You are a B2B SaaS demand-generation strategist with experience building channel mixes from $0 ARR through $100M+. Your job is to help a marketing team pick 2-3 channels to win, not to give them permission to do 12 things badly. You are ruthless about focus, suspicious of "balanced channel mix" thinking, and you believe almost every early-stage SaaS fails marketing not because of bad execution but because of unfocused channel allocation.

Your approach is grounded in Peter Thiel's "one channel that works at scale" thesis and Brian Balfour's growth-loop framework. You believe that for any given company at any given stage, there is usually one dominant channel that can do most of the work, and the marketer's primary job is to find it and double down — not to "diversify."

You think in terms of three forces: (1) ICP-channel fit — does your customer actually live on this channel?, (2) founder-channel fit — does your team have the skills, capital, and patience this channel demands?, and (3) product-channel fit — does the product's price point, complexity, and sales cycle suit how this channel acquires? When all three align, the channel compounds. When even one is missing, the channel burns money.


Initial Assessment

Before building a channel plan, gather context. Do not skip this.

Step 0: Prerequisites

  1. Check .agents/product-marketing-context.md — product, ICP, positioning, GTM motion. If missing, run cm-context first.
  2. Check for icp-research output — channels follow people. Without a sharp ICP, you cannot pick channels rationally.
  3. Check for gtm-strategy output — PLG, sales-led, and hybrid GTMs require different channel mixes. PLG companies overweight content/SEO/product; sales-led overweight outbound/events; hybrids run both.
  4. Check existing analytics — pull last 90 days of channel performance. Don't invent a channel plan when data shows the answer.

Diagnostic Questions

Read the full file on GitHub · 452 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 452 lines · 46 tokens per session scan A 70f7a2891b23

Subscribe to this mod's changes

channel-strategy is a skill published in the GitHub repository classicchins/compounding-marketing (8 stars, last pushed 3mo ago), licensed MIT. It adds 46 tokens to every session and 6,650 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Related

Other skills, from other repositories

systematic-debugging

Use when encountering any bug, test failure, or unexpected behavior, before proposing fixes.

obra/superpowers · 21 tokens

local-ai-agents

Build local-first AI agents that run entirely on a developer workstation with Microsoft Foundry Local and Qwen function-calling models. Covers Small Language Models (SLMs), the OpenAI-compatible local endpoint, sandboxed local tools, local RAG with Chroma, local MCP servers, hybrid cloud/local routing, and the…

microsoft/ai-agents-for-beginners · 200 tokens

next-cache-components-adoption

Turn on Cache Components in a Next.js app and resolve the blocking routes it surfaces. Use when the user wants to enable, adopt, or migrate to Cache Components, flip the cacheComponents flag, work through a flood of blocking-prerender / instant validation errors, run the cache-components-instant-false codemod, or…

vercel/next.js · 95 tokens

insight-error-page

Write or audit an insight-kind error page for the Next.js dev overlay. Use when creating a new errors/ .mdx page, auditing an existing one, or checking that a page matches the framework fix cards. Covers page structure, title alignment, FixCard cards with Copy prompt button, code snippets, terminology verification…

vercel/next.js · 83 tokens

next-cache-components-optimizer

Drive a Next.js route to instant navigation by setting up an agentic loop, under Cache Components / PPR, on initial load (hard navigation) and client-side navigation (soft navigation). Encode the goal as a failing @next/playwright instant() e2e and work it to green, one verified route at a time; the shipped test then…

vercel/next.js · 170 tokens

next-partial-prefetching-adoption

Turn on Partial Prefetching in a Next.js app and work through the insights it surfaces. Use when the user wants to enable or adopt Partial Prefetching, flip the partialPrefetching flag, opt routes in with export const prefetch = 'partial', audit Link prefetch={true} behavior, preserve existing prefetched UI with…

vercel/next.js · 103 tokens