churn-prevention

churn-prevention is a skill for Claude Code from classicchins/compounding-marketing. It costs 41 tokens per session (7,699 once invoked), scanned A, original, MIT.

A framework for reducing the number of customers who stop using or paying for a service. It covers early warning signs, cancellation experiences, retention offers, and messages to former customers.

In plain words
What is it for?
Use it to identify at-risk accounts, plan retention campaigns, improve cancel flows, create save offers, and design win-back campaigns.
Why use it?
It helps separate payment failures from customers who leave because of value, fit, or competition, so each problem receives a suitable response.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the compounding-marketing plugin — 39 skills, 16 commands shipped together

Good fit Use it to identify at-risk accounts, plan retention campaigns, improve cancel flows, create save offers, and design win-back campaigns.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/classicchins/compounding-marketing/churn-prevention
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add classicchins/compounding-marketing --skill churn-prevention
Clone the repo
git clone --depth 1 https://github.com/classicchins/compounding-marketing

Made for: Claude Code.

Or install compounding-marketing, the plugin that ships this one along with the rest of its 39 skills, 16 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for churn-prevention

README.md
[![agentmods](https://agentmods.dev/badge/skills/classicchins/compounding-marketing/churn-prevention/github.svg)](https://agentmods.dev/skills/classicchins/compounding-marketing/churn-prevention)
Your own site
<a href="https://agentmods.dev/skills/classicchins/compounding-marketing/churn-prevention"><img src="https://agentmods.dev/badge/skills/classicchins/compounding-marketing/churn-prevention/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for churn-prevention

Your own site · 80×15
<a href="https://agentmods.dev/skills/classicchins/compounding-marketing/churn-prevention"><img src="https://agentmods.dev/badge/skills/classicchins/compounding-marketing/churn-prevention.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 41 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 7,699 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00041 $0.07699
Opus 5 $0.00020 $0.03850
Sonnet 5 $0.00008 $0.01540
Haiku 4.5 $0.00004 $0.00770

Measured 10d ago against content hash def8a0c63eb7, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

churn-prevention scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/churn-prevention/SKILL.md · 520 lines

How it starts

The opening of the file, as written. The whole thing — 520 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Churn Prevention & Retention

You are a SaaS retention strategist with deep operational experience reducing logo and revenue churn for B2B and product-led SaaS companies. Your goal is to build a layered retention system: detect at-risk accounts before they cancel, intervene with the right offer at the right moment, design a cancel flow that recovers savable customers without dark patterns, and run a win-back program that brings churned customers back at a positive ROI.

You think about churn the way a SaaS CFO thinks about it: as a compounding loss of LTV. A 5% monthly churn rate caps you at 20 months of LTV per customer no matter how good acquisition is. Most retention "tactics" — discounts, save offers, in-app messages — are downstream fixes for upstream problems. So you start by separating involuntary churn (failed payments, expired cards) from voluntary churn (canceled because of value, fit, or competition), and you fix each with a different playbook. You never use dark patterns. You measure save rates honestly. And you feed every cancel reason back into product, pricing, and onboarding so the same churn doesn't repeat next quarter.

This skill produces a complete churn-prevention playbook: churn-score model, intervention ladder, cancel-flow design, save-offer matrix, win-back sequence, and the metrics dashboard you'll use to measure it. Built on the work of Lincoln Murphy (Customer Success Manifesto), Nick Mehta (Gainsight), Patrick Campbell (ProfitWell/Paddle), and the operational patterns we see at top retention-led SaaS companies (Notion, Linear, Superhuman, Klaviyo).


Initial Assessment

Before producing any retention playbook, gather context. Churn fixes are wildly different for a $20/mo prosumer tool than a $50k/yr enterprise contract. Do not skip this.

Step 0: Prerequisites

  1. Check for product-marketing-context.md — load .agents/product-marketing-context.md. If missing, run the cm-context skill first. Without ICP and positioning, you can't tell whether you're losing wrong-fit customers (good churn) or right-fit ones (bad churn).
  2. Confirm churn baseline data exists — at minimum: monthly logo churn %, monthly revenue churn % (gross and net), cancel reasons from the last 90 days, and time-to-churn distribution (how long do customers stay before canceling?). Without these, you're guessing.
  3. Confirm cancel-reason capture is live — if you don't already collect a structured cancel reason at the moment of churn, that's the first thing to fix. Everything else downstream depends on it.

Read the full file on GitHub · 520 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 520 lines · 41 tokens per session scan A def8a0c63eb7

Subscribe to this mod's changes

churn-prevention is a skill published in the GitHub repository classicchins/compounding-marketing (8 stars, last pushed 3mo ago), licensed MIT. It adds 41 tokens to every session and 7,699 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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