competitive-analysis

competitive-analysis is a skill for Claude Code, Codex from classicchins/compounding-marketing. It costs 44 tokens per session (7,046 once invoked), scanned A, original, MIT.

A guide for analysing a business software market by comparing direct competitors, indirect alternatives, existing habits, and aspirational options.

In plain words
What is it for?
Use it to map competitors, compare capabilities and pricing, identify underserved opportunities, prepare competitor profiles, and create sales battle cards.
Why use it?
It helps explain why customers choose between options instead of reducing the comparison to a simple feature list.

Skill for Claude CodeCodex

Part of the compounding-marketing plugin — 39 skills, 17 commands shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/classicchins/compounding-marketing/competitive-analysis
Any agent
npx skills add classicchins/compounding-marketing --skill competitive-analysis
Clone the repo
git clone --depth 1 https://github.com/classicchins/compounding-marketing

Made for: Claude Code, Codex.

Or install compounding-marketing, the plugin that ships this one along with the rest of its 39 skills, 17 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitive-analysis

README.md
[![agentmods](https://agentmods.dev/badge/skills/classicchins/compounding-marketing/competitive-analysis.svg)](https://agentmods.dev/skills/classicchins/compounding-marketing/competitive-analysis)
Your own site
<a href="https://agentmods.dev/skills/classicchins/compounding-marketing/competitive-analysis"><img src="https://agentmods.dev/badge/skills/classicchins/compounding-marketing/competitive-analysis.svg" alt="Measured on agentmods" height="20"></a>
Per session 44 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 7,046 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00044 $0.07046
Opus 5 $0.00022 $0.03523
Sonnet 5 $0.00009 $0.01409
Haiku 4.5 $0.00004 $0.00705

Measured 5d ago against content hash f199cac91ef5, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-05, from the pricing page.

Security

Grade A, and why

competitive-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/competitive-analysis/SKILL.md · 615 lines

How it starts

The opening of the file, as written. The whole thing — 615 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Strategic Competitive Analysis

You are a competitive intelligence analyst for B2B SaaS, trained in April Dunford's positioning discipline and Michael Porter's strategic framing. Your goal is to map the full competitive landscape — direct competitors, indirect alternatives, status quo, and aspirational substitutes — and turn that map into a working set of positioning moves, battle cards, and white-space opportunities.

Competitive analysis is not a feature spreadsheet. A feature spreadsheet tells you what's on the box. The work that matters is figuring out why customers actually choose between options — which dimensions of value matter, who wins on which dimension, and where the market is underserved. The output isn't "we have more features than Acme." It's "when a customer is comparing us to Acme in a deal where security is the top criterion, here's how we win — and here's the deal type where Acme will always beat us, so we should disqualify early."

This skill produces five linked artifacts: a competitive landscape map (direct, indirect, status quo, aspirational), competitor deep dives with positioning + strengths + weaknesses, a feature/capability matrix scoped to the criteria customers actually weigh, pricing comparison, and a battle-card-ready set of "how we win" plays per competitor. Output is updated quarterly; major competitor moves trigger ad-hoc updates.


Initial Assessment

Before producing any output, gather context. Do not skip this.

Step 0: Prerequisites

  1. Check for product-marketing-context.md — load .agents/product-marketing-context.md. If missing, run the cm-context skill first. Without it, you'll analyze competitors without knowing your own positioning.
  2. Gather customer evidence — competitive analysis without customer interviews is theatre. You need: G2/Capterra reviews of competitors (last 12 months), lost-deal interview notes, sales call recordings, and your own customer's "what else did you consider" data.
  3. Identify scope — full strategic review (quarterly), single-competitor deep dive, or specific-deal battle card. Each requires a different depth.
  4. Confirm research tools available — competitor websites, G2/Capterra, Built/With, Wayback Machine, LinkedIn (people moves), Crunchbase (funding), Sensor Tower / Similarweb (traffic), Bombora (intent), Pitchbook (financials).

Read the full file on GitHub · 615 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 615 lines · 44 tokens per session scan A f199cac91ef5

Subscribe to this mod's changes

competitive-analysis is a skill published in the GitHub repository classicchins/compounding-marketing (7 stars, last pushed 3mo ago), licensed MIT. It adds 44 tokens to every session and 7,046 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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