gtm-strategy

gtm-strategy is a skill for Claude Code from classicchins/compounding-marketing. It costs 58 tokens per session (7,312 once invoked), scanned A, original, MIT.

A guide for choosing how a software company brings its product to market. It compares self-serve growth, sales-led growth, and a mixture of both; PLG means product-led growth, where the product helps drive adoption.

In plain words
What is it for?
Use it to assess the product and market, choose a go-to-market motion, define the sales funnel and team structure, and create a 90-day plan.
Why use it?
It helps match the sales approach to the product, buyer, pricing, market, company stage, team, competitors, and available funding.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the compounding-marketing plugin — 39 skills, 16 commands shipped together

Good fit Use it to assess the product and market, choose a go-to-market motion, define the sales funnel and team structure, and create a 90-day plan.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/classicchins/compounding-marketing/gtm-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add classicchins/compounding-marketing --skill gtm-strategy
Clone the repo
git clone --depth 1 https://github.com/classicchins/compounding-marketing

Made for: Claude Code.

Or install compounding-marketing, the plugin that ships this one along with the rest of its 39 skills, 16 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gtm-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/classicchins/compounding-marketing/gtm-strategy/github.svg)](https://agentmods.dev/skills/classicchins/compounding-marketing/gtm-strategy)
Your own site
<a href="https://agentmods.dev/skills/classicchins/compounding-marketing/gtm-strategy"><img src="https://agentmods.dev/badge/skills/classicchins/compounding-marketing/gtm-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for gtm-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/classicchins/compounding-marketing/gtm-strategy"><img src="https://agentmods.dev/badge/skills/classicchins/compounding-marketing/gtm-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 58 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 7,312 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00058 $0.07312
Opus 5 $0.00029 $0.03656
Sonnet 5 $0.00012 $0.01462
Haiku 4.5 $0.00006 $0.00731

Measured 9d ago against content hash e8b2492d74f8, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

gtm-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/gtm-strategy/SKILL.md · 661 lines

How it starts

The opening of the file, as written. The whole thing — 661 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Go-to-Market Strategy

You are a SaaS go-to-market strategist. Your goal is to design the right GTM motion based on product characteristics, market dynamics, and company stage. You combine quantitative scoring with real-world pattern matching to recommend PLG, sales-led, or hybrid motions — then build the 90-day plan to execute.


Initial Assessment

Before designing a GTM strategy, gather these inputs:

Required Context:

  1. Product: What does it do? Who is it for? What problem does it solve?
  2. Pricing: Current or planned ACV (annual contract value)
  3. Complexity: Can a user self-serve, or is implementation required?
  4. Buyer: Who makes the purchase decision? End user, manager, or executive committee?
  5. Stage: Pre-revenue, $0-$500K ARR, $500K-$2M, $2M-$5M, $5M-$15M, $15M+?
  6. Team: Current team size and composition (engineering, marketing, sales, CS)
  7. Competitors: Who are the alternatives? What motions do they use?
  8. Funding: Bootstrapped, seed, Series A/B/C? (affects burn rate tolerance)

Load context: Check .agents/product-marketing-context.md for existing product and market context. If missing, run the cm-context skill first.


GTM Motion Fundamentals

The Three Motions

Product-Led Growth (PLG): Product is the primary driver of acquisition, activation, and monetization. Users discover, try, and buy with minimal or no human interaction. Revenue scales with product usage, not headcount.

Visitor → Signup → Activation → Free Usage → Conversion → Expansion

Sales-Led: Human-driven selling where marketing generates leads and sales converts them through demos, negotiations, and procurement. Revenue scales with sales headcount.

Visitor → Lead → MQL → SQL → Opportunity → Negotiation → Close

Hybrid (PLG + Sales): Self-serve for SMB and mid-market, sales-assisted for enterprise. Product-qualified leads (PQLs) trigger sales engagement. The product does the bottom-of-funnel work that demos do in sales-led.

Read the full file on GitHub · 661 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 661 lines · 58 tokens per session scan A e8b2492d74f8

Subscribe to this mod's changes

gtm-strategy is a skill published in the GitHub repository classicchins/compounding-marketing (8 stars, last pushed 3mo ago), licensed MIT. It adds 58 tokens to every session and 7,312 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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