customer-journey-map

customer-journey-map is a skill for Claude Code from cnfeat/top-pm-skills. It costs 69 tokens per session (2,660 once invoked), scanned A, original, MIT.

A structured map of how a specific customer experiences a product or service, from first awareness to continued use and recommendation. It records actions, contact points, feelings, problems, and possible improvements.

In plain words
What is it for?
Use it to study onboarding, purchasing, renewal, or the full customer experience during product discovery, UX design, or team workshops.
Why use it?
It makes hidden problems in the customer experience easier to see and helps teams agree on what to improve first.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the pm-discovery plugin — 5 skills shipped together

Good fit Use it to study onboarding, purchasing, renewal, or the full customer experience during product discovery, UX design, or team workshops.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/cnfeat/top-pm-skills/customer-journey-map
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add cnfeat/top-pm-skills --skill customer-journey-map
Clone the repo
git clone --depth 1 https://github.com/cnfeat/top-pm-skills

Made for: Claude Code.

Or install pm-discovery, the plugin that ships this one along with the rest of its 5 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for customer-journey-map

README.md
[![agentmods](https://agentmods.dev/badge/skills/cnfeat/top-pm-skills/customer-journey-map/github.svg)](https://agentmods.dev/skills/cnfeat/top-pm-skills/customer-journey-map)
Your own site
<a href="https://agentmods.dev/skills/cnfeat/top-pm-skills/customer-journey-map"><img src="https://agentmods.dev/badge/skills/cnfeat/top-pm-skills/customer-journey-map/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for customer-journey-map

Your own site · 80×15
<a href="https://agentmods.dev/skills/cnfeat/top-pm-skills/customer-journey-map"><img src="https://agentmods.dev/badge/skills/cnfeat/top-pm-skills/customer-journey-map.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 69 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,660 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00069 $0.02660
Opus 5 $0.00034 $0.01330
Sonnet 5 $0.00014 $0.00532
Haiku 4.5 $0.00007 $0.00266

Measured 7d ago against content hash 668df2179fc4, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

customer-journey-map scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

参考skill/pm-claude-skills-main/pm-claude-skills-main/plugins/pm-discovery/skills/customer-journey-map/SKILL.md · 224 lines

How it starts

The opening of the file, as written. The whole thing — 224 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Customer Journey Map Skill

This skill produces a complete customer journey map covering every stage from awareness through advocacy. Each stage includes touchpoints, customer actions, emotions, pain points, and specific improvement opportunities. Output is ready for use in product discovery, UX design, or cross-functional alignment workshops.

Required Inputs

Ask the user for these if not provided:

  • Product or service being mapped
  • Customer persona — which customer segment is this map for? (be specific — one persona per map)
  • Journey scope — full end-to-end (awareness → advocacy), or a specific phase (e.g. onboarding only)?
  • Current state or future state? — mapping how it works today, or designing how it should work?
  • Data sources — any research, user interviews, support tickets, NPS comments, analytics available?
  • Goal of the map — what decision will this inform? (redesign, prioritisation, stakeholder alignment, new feature)

Output Structure


Customer Journey Map: [Product / Service]

Persona: [Name — e.g. "Sarah, the overwhelmed HR manager"] Journey scope: [Full end-to-end / Onboarding / Purchase / Renewal] Current or future state: [Current state / Desired future state] Prepared by: [Name / Team] Date: [Date] Based on: [Research sources — interviews, analytics, support data, assumed/hypothetical]


Persona Summary

Name [Sarah]
Role [HR Manager at a 200-person professional services firm]
Goal [Reduce time spent on manual employee data management]
Frustrations [Too many tools that don't talk to each other; always chasing approvals]
Tech comfort [Moderate — comfortable with SaaS tools but not a power user]
Decision power [Recommends tools; budget approved by CHRO]

Journey Overview

AWARENESS → CONSIDERATION → DECISION → ONBOARDING → ADOPTION → ADVOCACY
   [Stage 1]      [Stage 2]      [Stage 3]    [Stage 4]     [Stage 5]   [Stage 6]

Read the full file on GitHub · 224 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 224 lines · 69 tokens per session scan A 668df2179fc4

Subscribe to this mod's changes

customer-journey-map is a skill published in the GitHub repository cnfeat/top-pm-skills (48 stars, last pushed 3mo ago), licensed MIT. It adds 69 tokens to every session and 2,660 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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