founder-sales

founder-sales is a skill for Claude Code, Codex from cnfeat/top-pm-skills. It costs 51 tokens per session (1,436 once invoked), scanned A, original, MIT.

A sales guide for founders who are finding their first customers or turning early sales efforts into a repeatable process.

In plain words
What is it for?
Use it to write outreach, prepare for sales calls, improve early-stage selling, and document what works for future handoff.
Why use it?
It helps identify whether the main obstacle is finding leads, qualifying them, running discovery, closing deals, or delivering the product.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to write outreach, prepare for sales calls, improve early-stage selling, and document what works for future handoff.

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Install with agentmods
npx agentmods add skills/cnfeat/top-pm-skills/founder-sales
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add cnfeat/top-pm-skills --skill founder-sales
Clone the repo
git clone --depth 1 https://github.com/cnfeat/top-pm-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for founder-sales

README.md
[![agentmods](https://agentmods.dev/badge/skills/cnfeat/top-pm-skills/founder-sales/github.svg)](https://agentmods.dev/skills/cnfeat/top-pm-skills/founder-sales)
Your own site
<a href="https://agentmods.dev/skills/cnfeat/top-pm-skills/founder-sales"><img src="https://agentmods.dev/badge/skills/cnfeat/top-pm-skills/founder-sales/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for founder-sales

Your own site · 80×15
<a href="https://agentmods.dev/skills/cnfeat/top-pm-skills/founder-sales"><img src="https://agentmods.dev/badge/skills/cnfeat/top-pm-skills/founder-sales.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 51 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,436 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00051 $0.01436
Opus 5 $0.00026 $0.00718
Sonnet 5 $0.00010 $0.00287
Haiku 4.5 $0.00005 $0.00144

Measured 12d ago against content hash 20bbcb161889, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

founder-sales scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

参考skill/lenny-skills-main (2)/lenny-skills-main/skills/founder-sales/SKILL.md · 84 lines

How it starts

The opening of the file, as written. The whole thing — 84 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Founder Sales

Help the user close early customers and codify a repeatable sales process using insights from 16 product leaders.

How to Help

When the user asks for help with founder sales:

  1. Understand their stage - Ask how many customers they have, whether they have a repeatable ICP, and whether they're pre-product or have something to demo
  2. Diagnose the bottleneck - Determine if the problem is lead generation, qualification, discovery, closing, or implementation
  3. Guide the approach - Help them craft outreach, prepare for discovery calls, or design their sales process based on their specific situation
  4. Document for repeatability - Encourage them to capture what works so they can eventually hand it off

Core Principles

The founder IS the product in early sales

Jen Abel: "Founder led sales is really that first milestone... the founder is the product." In early stages, the founder's novel insight and subject matter expertise are the primary drivers of interest. Leverage your status as founder to gain market access. Use your ability to see "budding moments" in conversations to refine the product vision.

Your biggest competitor is indecision, not other vendors

April Dunford: "40 to 60% of B2B purchase processes end in no decision... they couldn't figure out how to make a choice confidently." Focus on helping buyers make a choice confidently rather than just pitching features. Act as a guide to help them navigate the market. "No decision" is the safest path for overwhelmed buyers.

You cannot outsource early sales

Pete Kazanjy: "The founder's got to do that stuff... it's going to be way easier for you to get minimally viable good at selling." Don't hire a VP of Sales until you've closed the first couple dozen customers yourself. Use early sales calls as customer development. Focus on becoming "minimally viable" at selling, not a master.

Sell it before you build it

Todd Jackson: "I want to sell it before I build it, because I really want the signal from customers to be the guide and the oxygen that drives what I'm building." Use Figma mock-ups to secure the first 5-10 customers before writing extensive code. Determine the fidelity required for a demo based on the product type.

Read the full file on GitHub · 84 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 84 lines · 51 tokens per session scan A 20bbcb161889

Subscribe to this mod's changes

founder-sales is a skill published in the GitHub repository cnfeat/top-pm-skills (48 stars, last pushed 3mo ago), licensed MIT. It adds 51 tokens to every session and 1,436 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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