press-release

press-release is a skill for Claude Code from cnfeat/top-pm-skills. It costs 58 tokens per session (807 once invoked), scanned A, original, MIT.

A writing guide for producing a press release, the formal announcement a company sends to journalists about news or an event.

In plain words
What is it for?
Use it to write the headline, dateline, announcement body, executive quote, company background, and media contact details.
Why use it?
It gives the announcement a clear news angle and standard structure, making the important facts easier for media readers to find.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the pm-cross plugin — 7 skills shipped together

Good fit Use it to write the headline, dateline, announcement body, executive quote, company background, and media contact details.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/cnfeat/top-pm-skills/press-release
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add cnfeat/top-pm-skills --skill press-release
Clone the repo
git clone --depth 1 https://github.com/cnfeat/top-pm-skills

Made for: Claude Code.

Or install pm-cross, the plugin that ships this one along with the rest of its 7 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for press-release

README.md
[![agentmods](https://agentmods.dev/badge/skills/cnfeat/top-pm-skills/press-release/github.svg)](https://agentmods.dev/skills/cnfeat/top-pm-skills/press-release)
Your own site
<a href="https://agentmods.dev/skills/cnfeat/top-pm-skills/press-release"><img src="https://agentmods.dev/badge/skills/cnfeat/top-pm-skills/press-release/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for press-release

Your own site · 80×15
<a href="https://agentmods.dev/skills/cnfeat/top-pm-skills/press-release"><img src="https://agentmods.dev/badge/skills/cnfeat/top-pm-skills/press-release.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 58 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 807 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00058 $0.00807
Opus 5 $0.00029 $0.00404
Sonnet 5 $0.00012 $0.00161
Haiku 4.5 $0.00006 $0.00081

Measured 7d ago against content hash 6bf982781905, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

press-release scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

参考skill/pm-claude-skills-main/pm-claude-skills-main/plugins/pm-cross/skills/press-release/SKILL.md · 88 lines

How it starts

The opening of the file, as written. The whole thing — 88 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Press Release Skill

Writes press releases that journalists actually read — structured around the news angle, not the desire to promote.

Required Inputs

  • The news (what is actually happening — be specific)
  • Company name
  • Date of announcement / embargo date
  • Key quote (from which executive and approximately what they want to say)
  • Why this matters (to the reader, not the company)
  • Target media (trade / national / local / consumer / investor)
  • Media contact details

Output Structure


FOR IMMEDIATE RELEASE / EMBARGOED UNTIL: [Date and time]


[Headline — active verb, specific news, under 10 words]

[Subheadline — the so-what in one sentence, adds context not repetition]

[City, Date] — [Opening paragraph: Who, What, When, Where, Why in 2-3 sentences. A journalist should be able to run this paragraph alone. No background, no context, no company history.]

[Second paragraph: the significance. Why does this matter? What does it mean for customers or the industry?]

[Third paragraph: quote from executive. Human and specific. Not a restatement of the headline.]

"[Quote text — specific, adds something the facts do not say]," said [Name], [Title] at [Company]. "[Second sentence extending the thought]."

[Fourth paragraph: supporting detail — data, customer names with permission, additional context]

[Fifth paragraph optional: what happens next, when it goes live, what people can do]


ENDS


Notes to editors:

About [Company] [Boilerplate: 3-4 sentences. What the company does, when founded, where based, key facts. Factual not promotional.]

Media contact: [Name] | [Title] | [Email] | [Phone] | [Hours/timezone]


Headline Rules

  • Active voice: "Company launches X" not "X is launched by Company"
  • Specific: "raises 5M" not "secures significant investment"
  • Under 10 words
  • Never start with the company name — lead with the news

Journalist Test

Would a journalist care? Is the headline the full story? Is there a human angle? Is the quote something a human would say? Can the first paragraph stand alone?

Read the full file on GitHub · 88 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 88 lines · 58 tokens per session scan A 6bf982781905

Subscribe to this mod's changes

press-release is a skill published in the GitHub repository cnfeat/top-pm-skills (48 stars, last pushed 2mo ago), licensed MIT. It adds 58 tokens to every session and 807 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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