retention-analysis

retention-analysis is a skill for Claude Code from cnfeat/top-pm-skills. It costs 67 tokens per session (1,449 once invoked), scanned A, original, MIT.

A guide for studying why users continue using a product or stop using it. It explains retention, which measures returning users, and churn, which measures users who leave.

In plain words
What is it for?
Use it to analyse retention, investigate churn, measure daily-to-monthly activity, and plan improvements.
Why use it?
It helps separate early onboarding problems from longer-term product problems and turns user behaviour into testable actions.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the pm-analytics plugin — 3 skills shipped together

Good fit Use it to analyse retention, investigate churn, measure daily-to-monthly activity, and plan improvements.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/cnfeat/top-pm-skills/retention-analysis
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add cnfeat/top-pm-skills --skill retention-analysis
Clone the repo
git clone --depth 1 https://github.com/cnfeat/top-pm-skills

Made for: Claude Code.

Or install pm-analytics, the plugin that ships this one along with the rest of its 3 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for retention-analysis

README.md
[![agentmods](https://agentmods.dev/badge/skills/cnfeat/top-pm-skills/retention-analysis/github.svg)](https://agentmods.dev/skills/cnfeat/top-pm-skills/retention-analysis)
Your own site
<a href="https://agentmods.dev/skills/cnfeat/top-pm-skills/retention-analysis"><img src="https://agentmods.dev/badge/skills/cnfeat/top-pm-skills/retention-analysis/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for retention-analysis

Your own site · 80×15
<a href="https://agentmods.dev/skills/cnfeat/top-pm-skills/retention-analysis"><img src="https://agentmods.dev/badge/skills/cnfeat/top-pm-skills/retention-analysis.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 67 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,449 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00067 $0.01449
Opus 5 $0.00034 $0.00724
Sonnet 5 $0.00013 $0.00290
Haiku 4.5 $0.00007 $0.00145

Measured 7d ago against content hash c7beea9b4744, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

retention-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

参考skill/pm-claude-skills-main/pm-claude-skills-main/plugins/pm-analytics/skills/retention-analysis/SKILL.md · 143 lines

How it starts

The opening of the file, as written. The whole thing — 143 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Retention Analysis Skill

Diagnose why users leave, identify what keeps them, and recommend specific, testable interventions — not vague "improve onboarding" suggestions.

Retention Fundamentals

The retention curve has two components:

  1. Steepness of initial drop (D1–D7) — onboarding problem
  2. Long-term floor level — product-market fit indicator

A product with PMF has a retention curve that flattens. If it trends to zero, you have a PMF problem, not an onboarding problem. Name this distinction explicitly.


Retention Metrics Definitions

Metric Formula What It Tells You
D1 Retention Users who return on day 2 ÷ new users day 1 Quality of first experience
D7 Retention Users active on day 8 ÷ users who joined 7 days ago Early habit formation
D30 Retention Users active on day 31 ÷ users who joined 30 days ago Product-market fit signal
DAU/MAU Ratio Daily active users ÷ monthly active users Stickiness (>20% good, >50% excellent)
Churn Rate Users lost in period ÷ users at start of period Monthly or annual
Net Revenue Retention MRR at end of period ÷ MRR at start (same cohort) Revenue health including expansion

Retention Investigation Framework

Step 1: Segment the problem

Don't analyse "retention" — analyse retention for specific cohorts:

  • New vs returning users
  • Paid vs free
  • Acquisition channel (organic vs paid vs referral)
  • Onboarding path completed vs not
  • Feature usage (power users vs lurkers)

Step 2: Find the inflection points

Where does the drop happen? D1? D7? Month 3?

  • D1 drop → First session experience
  • D7 drop → Habit loop not formed
  • D30 drop → Value not delivered at depth
  • Month 3+ drop → Boredom, competition, or lifecycle event

Step 3: Identify the "aha moment" correlation

Which early behaviour predicts long-term retention?

  • Run correlation: users who did [X] in first 7 days vs 30-day retention
  • Common patterns: connected an integration, invited a teammate, completed a core action N times

Read the full file on GitHub · 143 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 143 lines · 67 tokens per session scan A c7beea9b4744

Subscribe to this mod's changes

retention-analysis is a skill published in the GitHub repository cnfeat/top-pm-skills (48 stars, last pushed 2mo ago), licensed MIT. It adds 67 tokens to every session and 1,449 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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