retention-engagement

retention-engagement is a skill for Claude Code, Codex from cnfeat/top-pm-skills. It costs 41 tokens per session (846 once invoked), scanned A, original, MIT.

A guide for improving retention, meaning how many users continue using a product, and engagement, meaning how actively they use it.

In plain words
What is it for?
Use it to investigate churn, improve activation, build recurring usage, or increase the long-term value of a product.
Why use it?
It helps teams find where users stop returning, understand the first moment of value, and design experiences that remain useful over time.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to investigate churn, improve activation, build recurring usage, or increase the long-term value of a product.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/cnfeat/top-pm-skills/retention-engagement
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add cnfeat/top-pm-skills --skill retention-engagement
Clone the repo
git clone --depth 1 https://github.com/cnfeat/top-pm-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for retention-engagement

README.md
[![agentmods](https://agentmods.dev/badge/skills/cnfeat/top-pm-skills/retention-engagement/github.svg)](https://agentmods.dev/skills/cnfeat/top-pm-skills/retention-engagement)
Your own site
<a href="https://agentmods.dev/skills/cnfeat/top-pm-skills/retention-engagement"><img src="https://agentmods.dev/badge/skills/cnfeat/top-pm-skills/retention-engagement/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for retention-engagement

Your own site · 80×15
<a href="https://agentmods.dev/skills/cnfeat/top-pm-skills/retention-engagement"><img src="https://agentmods.dev/badge/skills/cnfeat/top-pm-skills/retention-engagement.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 41 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 846 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00041 $0.00846
Opus 5 $0.00020 $0.00423
Sonnet 5 $0.00008 $0.00169
Haiku 4.5 $0.00004 $0.00085

Measured 9d ago against content hash 1ae1df9e8b0e, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

retention-engagement scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

参考skill/lenny-skills-main (2)/lenny-skills-main/skills/retention-engagement/SKILL.md · 68 lines

How it starts

The opening of the file, as written. The whole thing — 68 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Retention & Engagement

Help the user improve retention and engagement using frameworks from 29 product leaders.

How to Help

When the user asks for help with retention:

  1. Understand the retention curve - Ask about their current retention shape and where drop-off occurs
  2. Identify the aha moment - Help them define what first experience of value looks like for their users
  3. Assess habit formation - Determine if they're building for habitual vs. occasional use
  4. Design retention loops - Create mechanisms that compound user value over time

Core Principles

Retention is gold for subscription businesses

Albert Cheng: "User retention is gold for consumer subscription companies. If you don't retain your users, then a lot of the onus is on getting them to pay on day one." Retention reduces pressure for immediate monetization and is the primary driver of subscription success.

Products should get better with use

Sarah Tavel: "The test for me, of whether you're building a product that has the ingredients to create a retentive product on a micro level, just at the user level, is that the product should get better the more you use it, and you'll have more to lose by leaving it." True retention is built when a product creates accruing benefits and mounting loss over time.

Daily return is the biggest problem to solve

Jackson Shuttleworth: "What Duolingo really focuses on is, how do we help users build habits around language learning? Getting user come back the next day is the biggest problem to solve." For habit-forming products, next-day return is the most critical metric to optimize.

Onboarding is the highest-leverage retention investment

Kristen Berman: "I've consistently seen that improving onboarding is one of the highest leverage opportunities for both signup conversion and increasing long term retention. Getting people to your aha moment more quickly and reliably is so incredibly important." Accelerating time to value in onboarding compounds across the entire user lifecycle.

Read the full file on GitHub · 68 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 68 lines · 41 tokens per session scan A 1ae1df9e8b0e

Subscribe to this mod's changes

retention-engagement is a skill published in the GitHub repository cnfeat/top-pm-skills (48 stars, last pushed 3mo ago), licensed MIT. It adds 41 tokens to every session and 846 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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