website-copywriting

website-copywriting is a skill for Claude Code, Codex from cobibean/shared-skills-registry-mcp. It costs 55 tokens per session (2,153 once invoked), scanned A, original, MIT.

A guide for writing, rewriting, or reviewing text for websites, including homepages, landing pages, pricing pages, product pages, calls to action, and conversion flows.

In plain words
What is it for?
Use it to create or critique page copy, clarify product positioning, improve calls to action, address customer objections, and diagnose why copy feels generic or untrustworthy.
Why use it?
It helps replace vague or manipulative website wording with specific claims supported by evidence, without inventing testimonials, metrics, urgency, or guarantees.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to create or critique page copy, clarify product positioning, improve calls to action, address customer objections, and diagnose why copy feels generic or untrustworthy.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/cobibean/shared-skills-registry-mcp/website-copywriting
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add cobibean/shared-skills-registry-mcp --skill website-copywriting
Clone the repo
git clone --depth 1 https://github.com/cobibean/shared-skills-registry-mcp

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for website-copywriting

README.md
[![agentmods](https://agentmods.dev/badge/skills/cobibean/shared-skills-registry-mcp/website-copywriting/github.svg)](https://agentmods.dev/skills/cobibean/shared-skills-registry-mcp/website-copywriting)
Your own site
<a href="https://agentmods.dev/skills/cobibean/shared-skills-registry-mcp/website-copywriting"><img src="https://agentmods.dev/badge/skills/cobibean/shared-skills-registry-mcp/website-copywriting/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for website-copywriting

Your own site · 80×15
<a href="https://agentmods.dev/skills/cobibean/shared-skills-registry-mcp/website-copywriting"><img src="https://agentmods.dev/badge/skills/cobibean/shared-skills-registry-mcp/website-copywriting.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 55 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,153 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00055 $0.02153
Opus 5 $0.00028 $0.01077
Sonnet 5 $0.00011 $0.00431
Haiku 4.5 $0.00006 $0.00215

Measured 11d ago against content hash 171a8159f174, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

website-copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/website-copywriting/SKILL.md · 292 lines

How it starts

The opening of the file, as written. The whole thing — 292 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Website Copywriting

Overview

Use this skill to write or critique persuasive website copy that converts without becoming vague, manipulative, or trust-damaging.

Core thesis:

Good website copy meets the reader at their current awareness level, channels an existing desire/anxiety, makes one credible promise, proves it, resolves objections, and asks for the smallest honest next action.

This skill is grounded in old-school persuasion/copywriting principles from Cialdini, Hopkins, Ogilvy, and Schwartz, translated for modern websites.

Use When

  • Writing website copy from scratch.
  • Rewriting homepage hero, landing page, product page, pricing page, comparison page, FAQ, form, onboarding, upgrade, or CTA copy.
  • Reviewing existing copy for conversion quality.
  • Turning product positioning into page-level copy.
  • Making copy more specific, credible, emotionally sharp, persuasive, or action-oriented.
  • Diagnosing why copy feels generic, weak, over-clever, janky, or untrustworthy.

Do Not Do

  • Do not invent customers, metrics, testimonials, awards, credentials, guarantees, deadlines, or scarcity.
  • Do not use fake urgency, fake social proof, guilt CTAs, or hidden pressure.
  • Do not hide risk, pricing, commitment, cancellation, or material caveats.
  • Do not output generic sludge: “unlock your potential,” “supercharge your workflow,” “all-in-one platform,” etc.
  • Do not treat cleverness as a substitute for clarity.
  • When critiquing, do not rewrite before naming the strategic issue.

Minimum Inputs

Minimum viable copy needs:

  1. Product/service: what is being sold or explained?
  2. Audience: who is the copy for?
  3. Surface: homepage hero, landing page, pricing, CTA, etc.
  4. Conversion job: what should the visitor do next?
  5. Proof: what evidence is available, or what proof is missing?

If inputs are missing, ask one concise question when it materially changes the copy. If the user wants speed, proceed with labeled assumptions and flag proof gaps.

Read the full file on GitHub · 292 lines

Files

What ships with it

7 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 292 lines · 55 tokens per session scan A 171a8159f174

Subscribe to this mod's changes

website-copywriting is a skill published in the GitHub repository cobibean/shared-skills-registry-mcp (7 stars, last pushed 2mo ago), licensed MIT. It adds 55 tokens to every session and 2,153 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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