campaign-builder

Campaign Builder

Purpose

Orchestrate existing and new content pieces into a coordinated multi-channel campaign with day-based timing, touch sequences, and clear objectives. One campaign = one market × one GTM path. Cross-path campaigns are built by combining multiple campaign objects.

Prerequisites

• Marketing project with content strategy defined
• Recommended: some content already generated (the campaign assembles + fills gaps)

Input Parameters

Parameter	Required	Description
market	Yes	Market slug
gtm_path	Yes	GTM path theme ID
campaign_name	No	Campaign name (kebab-case). If omitted, derive from theme
duration_weeks	No	Campaign duration (default: 8 weeks)

Workflow

Step 1: Load Existing Content

1. Read content-strategy.json for this market × GTM path
2. Scan content/ directories for existing pieces matching this cell
3. Identify gaps — what's planned but not yet generated

Present inventory:

Campaign: {gtm_path} in {market}
Existing content:
  ✅ thought-leadership/blog (1050w, draft)
  ✅ demand-generation/linkedin-post-01 (280w, draft)
  ✅ demand-generation/linkedin-post-02 (250w, draft)
  ❌ lead-generation/whitepaper — NOT YET GENERATED
  ❌ lead-generation/landing-page — NOT YET GENERATED
  ❌ sales-enablement/battle-card — NOT YET GENERATED

Would you like me to generate the missing pieces first, or build the campaign with what we have?

Step 2: Campaign Architecture

Define campaign structure:

1. Objective: What this campaign aims to achieve

   • Awareness-focused: reach, impressions, engagement rate
   • Lead-focused: MQLs, whitepaper downloads, webinar registrations
   • Pipeline-focused: demos booked, proposals sent Recommend based on funnel focus from content strategy.

2. Audience: Primary persona from portfolio customer profiles

3. Phases (map to funnel):

   • Phase 1 — Attract (weeks 1-2): Thought leadership + social. Build awareness.
   • Phase 2 — Engage (weeks 3-5): Deep content + email. Drive consideration.
   • Phase 3 — Convert (weeks 6-8): Gated assets + sales follow-up. Capture leads.