content-calendar

Content Calendar

Purpose

Generate a structured editorial calendar from the content strategy and campaigns. The calendar is the operational plan — it turns the strategic content matrix into dated, assigned, trackable publication slots.

Prerequisites

• Marketing project with content strategy defined
• Recommended: at least one campaign built

Output Formats

The calendar is maintained in two synchronized formats:

1. calendar/content-calendar.yaml — Machine-readable source of truth
2. calendar/content-calendar.md — Human-readable rendered view
3. CSV export (on request) — For import into HubSpot, Notion, Asana, etc.

Workflow

Step 1: Load Content Inventory

1. Read content-strategy.json — all planned content across markets and GTM paths
2. Read campaigns/*.json — touchpoint timelines with day offsets
3. Scan content/ — identify what's generated (draft) vs. still planned
4. Read marketing-project.json — cadence defaults

Step 2: Build Calendar

For each content piece, assign:

• Publication date: Based on campaign timeline or cadence defaults
• Channel: From content format → channel mapping
• Status: planned → drafted → reviewed → scheduled → published
• Owner: Marketing (default) or Sales (for enablement content)
• Dependencies: e.g., "LinkedIn promo post depends on blog being published"

Apply cadence rules from marketing-project.json:

• linkedin-post: 3x/week → Mon, Wed, Fri
• blog: 2x/month → 1st and 3rd Tuesday
• email-nurture: triggered by download (not scheduled)
• webinar: 1x/quarter → align with campaign timing

Step 3: Write Calendar Files

YAML source (content-calendar.yaml):

calendar:
  start_date: "2026-04-01"
  end_date: "2026-06-30"
  entries:
    - date: "2026-04-01"
      day: "Mon"
      market: "mid-market-saas-dach"
      gtm_path: "ai-predictive-maintenance"
      type: "demand-generation"
      format: "linkedin-post"
      title: "Trend hook: AI predictive maintenance"
      file: "content/demand-generation/mid-market--ai-pred--linkedin-post-01.md"
      channel: "linkedin"
      status: "drafted"
      campaign: "ai-pred-q2"
      owner: "marketing"
      notes: ""