content-strategy

Content Strategy

Purpose

Build a comprehensive content strategy by mapping TIPS strategic themes (GTM paths) to portfolio propositions per market, then recommending content types and formats for each cell in the 3D matrix: market × GTM path × content type.

Prerequisites

• Marketing project initialized (marketing-project.json exists with sources, markets, gtm_paths)

Workflow

Step 0: Load Project Context

1. Read marketing-project.json — extract markets, GTM paths, brand config, content defaults
2. For each market's GTM paths, load the TIPS strategic theme data:
   • Read tips-value-model.json → find the theme by ID
   • Extract: theme name, value chains (T→I→P paths), solution templates, narrative angle
3. For each market, load portfolio data:
   • Read propositions matching that market (propositions/*--{market}.json)
   • Read competitors (competitors/*--{market}.json)
   • Read customer profiles (customers/{market}.json)
4. Build a lookup: which propositions connect to which GTM path (via solution template → portfolio anchor → feature → proposition)

Step 1: Narrative Angle Extraction

For each GTM path (TIPS strategic theme), extract the "WHY NOW" narrative:

1. Trend hook: The most compelling trend from the theme's value chains (T layer) — this drives thought leadership
2. Implication tension: The business implication that creates urgency (I layer) — this drives demand generation
3. Possibility promise: The opportunity the buyer can capture (P layer) — this drives lead generation
4. Solution proof: How the portfolio delivers it (S layer + propositions) — this drives sales enablement

Store as narrative_angle per GTM path:

{
  "trend_hook": "AI-driven predictive maintenance reduces unplanned downtime by 47%",
  "implication_tension": "Manufacturers without predictive capabilities face 3x higher maintenance costs by 2027",
  "possibility_promise": "Early adopters achieve 30% asset lifetime extension through continuous condition monitoring",
  "solution_proof": "Our IoT + ML platform delivers real-time anomaly detection across all asset types"
}