demand-generation

demand-generation is a skill for Claude Code from cogni-work/insight-wave. It costs 117 tokens per session (1,575 once invoked), scanned A, original, Apache-2.0.

A content-production skill for creating SEO articles, LinkedIn posts, carousels, video scripts, and infographic specifications from marketing strategy and market data.

In plain words
What is it for?
It helps create awareness content for a chosen market and campaign theme, using trend ideas and product value messages.
Why use it?
It turns a marketing message into formats suited to search and social channels, so teams do not have to adapt each piece manually.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Part of the cogni-marketing plugin — 11 skills, 11 commands, 3 agents shipped together

Good fit It helps create awareness content for a chosen market and campaign theme…

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/cogni-work/insight-wave/demand-generation
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add cogni-work/insight-wave --skill demand-generation
Clone the repo
git clone --depth 1 https://github.com/cogni-work/insight-wave

Made for: Claude Code.

Or install cogni-marketing, the plugin that ships this one along with the rest of its 11 skills, 11 commands, 3 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for demand-generation

README.md
[![agentmods](https://agentmods.dev/badge/skills/cogni-work/insight-wave/demand-generation.svg)](https://agentmods.dev/skills/cogni-work/insight-wave/demand-generation)
Your own site
<a href="https://agentmods.dev/skills/cogni-work/insight-wave/demand-generation"><img src="https://agentmods.dev/badge/skills/cogni-work/insight-wave/demand-generation.svg" alt="Measured on agentmods" height="20"></a>
Per session 117 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,575 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00117 $0.01575
Opus 5 $0.00059 $0.00788
Sonnet 5 $0.00023 $0.00315
Haiku 4.5 $0.00012 $0.00158

Measured 3d ago against content hash 53ba98092a7d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-07, from the pricing page.

Security

Grade A, and why

demand-generation scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

cogni-marketing/skills/demand-generation/SKILL.md · 138 lines

How it starts

The opening of the file, as written. The whole thing — 138 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Demand Generation Content

Purpose

Generate high-frequency, channel-optimized content that drives awareness and interest. Demand gen content bridges thought leadership (insight) and lead generation (conversion). It takes the trend hooks and proposition value messages and adapts them for social, search, and visual channels.

Prerequisites

  • Marketing project with GTM paths configured
  • Recommended: anchor thought leadership content exists (to derive from)

Input Parameters

Parameter Required Description
market Yes Market slug
gtm_path Yes GTM path theme ID
format No linkedin-post, seo-article, carousel, video-script, infographic-spec. If omitted, ask

Workflow

Step 1: Load Context

  1. Read marketing-project.json — brand voice, content defaults, language
  2. Read content-strategy.json — narrative angle, planned formats
  3. Load TIPS data: trend hook + implication tension (awareness/consideration angles)
  4. Load portfolio: propositions for this market (DOES/MEANS statements — the value message)
  5. Check for existing thought leadership content in this cell — derive from it if available
  6. Optional enrichment: If sources.enriched_portfolio_narratives exists in marketing-project.json, read the market-level customer narrative for this market. Use it as a messaging reference for value language and buyer framing — it reflects how the portfolio speaks to this market's buyers. Do not copy verbatim; adapt for channel-specific tone.

Step 2: Generate Content

Delegate to content-writer agent with format-specific instructions:

LinkedIn Post (200-300 words)

Structure:

  1. Hook line (first line visible in feed — must stop the scroll): Question, bold statement, or surprising stat
  2. Body (8-12 lines): Short paragraphs (1-2 sentences each). Use line breaks for readability. Mix insight with practical value.
  3. Engagement driver: Question or call for opinions
  4. Hashtags: 3-5 relevant industry hashtags

Read the full file on GitHub · 138 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago First seen · 138 lines · 117 tokens per session scan A 53ba98092a7d

Subscribe to this mod's changes

demand-generation is a skill published in the GitHub repository cogni-work/insight-wave (12 stars, last pushed today), licensed Apache-2.0. It adds 117 tokens to every session and 1,575 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-04.

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