lead-generation

lead-generation is a skill for Claude Code from cogni-work/insight-wave. It costs 109 tokens per session (1,770 once invoked), scanned A, original, Apache-2.0.

A lead-content skill for creating whitepapers, landing pages, email nurture sequences, webinar outlines, and gated checklists from product and solution information.

In plain words
What is it for?
It helps create consideration-stage content for a chosen market and campaign theme, using product propositions, solutions, proof points, and calls to action.
Why use it?
It helps convert existing interest into qualified leads by giving prospects useful material in exchange for contact details.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Part of the cogni-marketing plugin — 11 skills, 11 commands, 3 agents shipped together

Good fit It helps create consideration-stage content for a chosen market and campaign theme, using product propositions, solutions, proof points, and calls to action.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/cogni-work/insight-wave/lead-generation
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add cogni-work/insight-wave --skill lead-generation
Clone the repo
git clone --depth 1 https://github.com/cogni-work/insight-wave

Made for: Claude Code.

Or install cogni-marketing, the plugin that ships this one along with the rest of its 11 skills, 11 commands, 3 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for lead-generation

README.md
[![agentmods](https://agentmods.dev/badge/skills/cogni-work/insight-wave/lead-generation.svg)](https://agentmods.dev/skills/cogni-work/insight-wave/lead-generation)
Your own site
<a href="https://agentmods.dev/skills/cogni-work/insight-wave/lead-generation"><img src="https://agentmods.dev/badge/skills/cogni-work/insight-wave/lead-generation.svg" alt="Measured on agentmods" height="20"></a>
Per session 109 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,770 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00109 $0.01770
Opus 5 $0.00055 $0.00885
Sonnet 5 $0.00022 $0.00354
Haiku 4.5 $0.00011 $0.00177

Measured 3d ago against content hash 90f750c43b85, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-07, from the pricing page.

Security

Grade A, and why

lead-generation scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

cogni-marketing/skills/lead-generation/SKILL.md · 140 lines

How it starts

The opening of the file, as written. The whole thing — 140 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Lead Generation Content

Purpose

Generate conversion-focused content that turns engaged prospects into qualified leads. Lead gen content provides deep value in exchange for contact information. It sits in the consideration stage — the prospect knows they have a problem (from awareness content) and is evaluating approaches.

Prerequisites

  • Marketing project with GTM paths configured
  • Portfolio propositions and solutions populated for the target market
  • Recommended: thought leadership + demand gen content exists (lead gen follows them in the funnel)

Input Parameters

Parameter Required Description
market Yes Market slug
gtm_path Yes GTM path theme ID
format No whitepaper, landing-page, email-nurture, webinar-outline, gated-checklist. If omitted, ask

Workflow

Step 1: Load Context

  1. Read marketing-project.json — brand, language, content defaults, CTA style
  2. Read content-strategy.json — narrative angle (especially possibility_promise + solution_proof)
  3. Load portfolio data heavily:
    • Propositions for this market: full IS/DOES/MEANS (the value argument)
    • Solutions: implementation phases, pricing tiers (for ROI framing)
    • Packages: bundled offerings (for tier-based CTAs)
    • Customer profiles: buyer personas, pain points, buying criteria
  4. Load TIPS data: solution templates, readiness scores (for "what's possible" framing)

Step 2: Generate Content

Delegate to content-writer agent:

Whitepaper (2500-4000 words)

Structure:

  1. Title page: Title, subtitle, brand, date
  2. Executive summary (200-300w): Problem → Approach → Key findings → CTA
  3. The challenge (400-600w): Market problem using TIPS implication data. Data-heavy, persona-specific pain points from portfolio customers.
  4. The landscape (400-600w): How the market is evolving. Use TIPS trend data + competitor landscape from portfolio.
  5. The approach (600-800w): Methodology/framework for solving the challenge. Draw from portfolio solution phases WITHOUT naming the product. Position as thought leadership with embedded expertise.
  6. Evidence & results (400-600w): Case study frameworks, ROI calculations from portfolio solution pricing, industry benchmarks from TIPS claims.
  7. Implementation roadmap (300-400w): Practical steps, drawn from portfolio solution implementation phases. Generic enough to be useful, specific enough to show expertise.
  8. Conclusion + CTA (200w): Summary + clear next step (consultation, demo, assessment).

Read the full file on GitHub · 140 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago First seen · 140 lines · 109 tokens per session scan A 90f750c43b85

Subscribe to this mod's changes

lead-generation is a skill published in the GitHub repository cogni-work/insight-wave (12 stars, last pushed yesterday), licensed Apache-2.0. It adds 109 tokens to every session and 1,770 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-04.

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