sales-enablement

Sales Enablement Content

Purpose

Generate internal-facing content that equips sales and consulting teams with the intelligence, scripts, and tools they need to close deals. Sales enablement sits at the decision stage — the prospect is evaluating specific solutions and the sales team needs competitive differentiation, objection responses, and deal-specific materials.

Prerequisites

• Marketing project with GTM paths configured
• Portfolio data: propositions, competitors, solutions, and customer profiles populated
• Recommended: portfolio compete phase completed (competitor data exists)

Input Parameters

Parameter	Required	Description
market	Yes	Market slug
gtm_path	Yes	GTM path theme ID
format	No	battle-card, one-pager, demo-script, objection-handler, proposal-section. If omitted, ask

Workflow

Step 1: Load Context

1. Read marketing-project.json — brand, language
2. Load portfolio data (this skill is the most portfolio-heavy):
   • Competitors for this market: names, positioning, strengths, weaknesses, differentiation
   • Propositions: full IS/DOES/MEANS statements
   • Solutions: implementation phases, pricing tiers, effort estimates
   • Packages: bundled tiers with pricing
   • Customer profiles: buyer personas with pain points, buying criteria, decision roles
3. Load TIPS data: solution template readiness (what the portfolio covers vs. gaps)
4. Optional enrichment: If sources.enriched_portfolio_narratives exists in marketing-project.json, read the market-level and persona-level customer narratives for this market. These contain pre-written buyer-facing language that strengthens objection handlers and one-pagers with tested messaging. Especially useful for the "When we win" sections in battle cards.

Step 2: Generate Content

Battle Card (400-500 words)

Structure:

1. Header: Our solution vs. [Competitor Name] — for [Market]
2. Quick comparison table:

   | Dimension        | Us                    | Competitor           |
   |------------------|-----------------------|----------------------|
   | Core approach    | [IS statement]        | [Their positioning]  |
   | Key advantage    | [DOES statement]      | [Their advantage]    |
   | Customer value   | [MEANS statement]     | [Their value claim]  |
   | Pricing model    | [From solutions]      | [From compete data]  |
   | Readiness        | [Blueprint readiness] | [Est. maturity]      |
   

3. When we win: Scenarios where our solution is stronger (from portfolio differentiation)
4. When they win: Honest assessment of competitor strengths (builds sales credibility)
5. Trap questions: Questions to ask the prospect that expose competitor weaknesses
6. Key objections: Top 3 objections when competing against this specific competitor + responses
7. Proof points: Evidence from TIPS claims or portfolio case studies