thought-leadership

thought-leadership is a skill for Claude Code from cogni-work/insight-wave. It costs 119 tokens per session (1,852 once invoked), scanned A, original, Apache-2.0.

A thought-leadership content skill for creating blog posts, LinkedIn articles, keynote abstracts, podcast outlines, and opinion pieces from trend and product knowledge.

In plain words
What is it for?
It helps produce expert-positioning content for a selected market and strategic theme.
Why use it?
It helps turn industry trends and company expertise into educational content that builds authority without focusing on a direct sale.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Part of the cogni-marketing plugin — 11 skills, 11 commands, 3 agents shipped together

Good fit It helps produce expert-positioning content for a selected market and strategic theme.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/cogni-work/insight-wave/thought-leadership
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add cogni-work/insight-wave --skill thought-leadership
Clone the repo
git clone --depth 1 https://github.com/cogni-work/insight-wave

Made for: Claude Code.

Or install cogni-marketing, the plugin that ships this one along with the rest of its 11 skills, 11 commands, 3 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for thought-leadership

README.md
[![agentmods](https://agentmods.dev/badge/skills/cogni-work/insight-wave/thought-leadership/github.svg)](https://agentmods.dev/skills/cogni-work/insight-wave/thought-leadership)
Your own site
<a href="https://agentmods.dev/skills/cogni-work/insight-wave/thought-leadership"><img src="https://agentmods.dev/badge/skills/cogni-work/insight-wave/thought-leadership/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for thought-leadership

Your own site · 80×15
<a href="https://agentmods.dev/skills/cogni-work/insight-wave/thought-leadership"><img src="https://agentmods.dev/badge/skills/cogni-work/insight-wave/thought-leadership.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 119 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,852 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00119 $0.01852
Opus 5 $0.00060 $0.00926
Sonnet 5 $0.00024 $0.00370
Haiku 4.5 $0.00012 $0.00185

Measured 4d ago against content hash ecb1570d47e2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

thought-leadership scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

cogni-marketing/skills/thought-leadership/SKILL.md · 155 lines

How it starts

The opening of the file, as written. The whole thing — 155 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Thought Leadership Content Generation

Purpose

Generate expert-positioning content that leverages TIPS trend analysis (WHY NOW) and portfolio authority (WHAT WE KNOW) to establish the brand as a trusted voice. Thought leadership lives at the top of funnel — it educates, provokes, and builds credibility without hard selling.

Prerequisites

  • Marketing project with at least one GTM path configured
  • Content strategy recommended (but not required — can generate ad-hoc)

Input Parameters

Parameter Required Description
market Yes Market slug (determines language, persona, proposition context)
gtm_path Yes GTM path theme ID (determines trend narrative)
format No Specific format: blog, linkedin-article, keynote-abstract, podcast-outline, op-ed. If omitted, ask user

Workflow

Step 1: Load Context

  1. Read marketing-project.json — extract brand voice, tone modifiers, content defaults, language
  2. Read content-strategy.json — find the narrative angle for this market × GTM path cell
  3. Load TIPS data for the GTM path:
    • Strategic theme narrative (from tips-value-model.json)
    • Top 3 trend candidates in the theme's value chains (from trend-scout-output.json)
    • Relevant claims with evidence (from tips-trend-report-claims.json)
  4. Load portfolio context:
    • Propositions for this market (IS/DOES/MEANS — for domain authority, not sales pitch)
    • Company positioning (from portfolio.json)
  5. Optional enrichment: If sources.enriched_portfolio_narratives exists in marketing-project.json, read the market-level customer narrative for this market. Use it as a voice and messaging reference — it contains pre-written audience-tailored language that helps maintain consistency between portfolio communication and marketing content. Do not copy verbatim; use it to inform tone and framing.

Step 2: Select Format

If format not specified, present options with recommendations:

Thought leadership formats for {market} × {gtm_path}:
  1. blog (800-1200w) — Recommended as anchor content
  2. linkedin-article (600-800w) — Good for professional reach
  3. keynote-abstract (150-200w) — If speaking engagement planned
  4. podcast-outline (400-500w) — If podcast channel active
  5. op-ed (600-800w) — If publishing in industry media

Read the full file on GitHub · 155 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago Changed · -1 lines ecb1570d47e2
  2. 8d ago First seen · 156 lines · 119 tokens per session scan A b809ae27aefc

Subscribe to this mod's changes

thought-leadership is a skill published in the GitHub repository cogni-work/insight-wave (13 stars, last pushed today), licensed Apache-2.0. It adds 119 tokens to every session and 1,852 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-04.

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