why-change

why-change is a skill for Claude Code, Codex from cogni-work/insight-wave. It costs 166 tokens per session (4,136 once invoked), scanned A, original, Apache-2.0.

A sales-pitch skill for explaining why a customer or market segment should change, using the questions why change, why now, why you, and why pay.

In plain words
What is it for?
It creates a presentation and a formal proposal for a named customer or a reusable industry segment pitch.
Why use it?
It turns portfolio information and research into a structured case for action instead of leaving the seller to assemble the argument from scratch.

Skill for Claude CodeCodex

Installs and runs on its own, but its text points at files inside its plugin — anything it tells you to read at a ${CLAUDE_PLUGIN_ROOT} path is only there once the plugin is installed. Installing the plugin gets both.

Part of the cogni-sales plugin — 1 skill, 1 command, 4 agents shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/cogni-work/insight-wave/why-change
Any agent
npx skills add cogni-work/insight-wave --skill why-change
Clone the repo
git clone --depth 1 https://github.com/cogni-work/insight-wave

Made for: Claude Code, Codex.

Or install cogni-sales, the plugin that ships this one along with the rest of its 1 skill, 1 command, 4 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for why-change

README.md
[![agentmods](https://agentmods.dev/badge/skills/cogni-work/insight-wave/why-change.svg)](https://agentmods.dev/skills/cogni-work/insight-wave/why-change)
Your own site
<a href="https://agentmods.dev/skills/cogni-work/insight-wave/why-change"><img src="https://agentmods.dev/badge/skills/cogni-work/insight-wave/why-change.svg" alt="Measured on agentmods" height="20"></a>
Per session 166 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,136 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00166 $0.04136
Opus 5 $0.00083 $0.02068
Sonnet 5 $0.00033 $0.00827
Haiku 4.5 $0.00017 $0.00414

Measured yesterday against content hash 30a2d544139c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-05, from the pricing page.

Security

Grade A, and why

why-change scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured yesterday.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

cogni-sales/skills/why-change/SKILL.md · 459 lines

How it starts

The opening of the file, as written. The whole thing — 459 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Why Change Pitch

Create a "Why Change" sales pitch using the Corporate Visions methodology. Supports two modes:

  • Customer mode — Deal-specific pitch for a named customer. Company-specific web research, personalized framing.
  • Segment mode — Reusable pitch for a market segment. Industry-level web research, generic framing that works for any organization in the segment.

Both modes produce two deliverables: sales-presentation.md (narrative arc) and sales-proposal.md (formal proposal with pricing).

Prerequisites

  • At least one cogni-portfolio project with products, features, propositions, and solutions
  • Customer mode: a named customer to pitch to (company name + industry)
  • Segment mode: a market segment from the portfolio (e.g., "Enterprise Manufacturing DACH")
  • Optional: cogni-trends project with value-modeler completed (enriches with trend evidence)

Arc Methodology

This skill applies the Corporate Visions story arc defined by the cogni-workspace narrative skill:

  • cogni-workspace/skills/narrative/references/story-arc/corporate-visions/arc-definition.md

The arc has four elements, each with detailed patterns the researcher agent reads and applies:

  1. Why Change — Disrupt status quo with unconsidered needs (problem-solution-benefit structure)
  2. Why Now — Create urgency with forcing functions and cost of inaction
  3. Why You — Differentiate with IS/DOES/MEANS (solution → outcomes → moat)
  4. Why Pay — Build business case with compound cost calculation

Workflow

Phase 0: Setup

Step 0.1: Portfolio Discovery

Run the discovery script to find available portfolios:

"${CLAUDE_PLUGIN_ROOT}/scripts/discover-portfolio.sh" --workspace "$(pwd)"

Present discovered portfolios to the user:

Portfolio projects found:
  1. acme-cloud (4 products, 12 features, 3 markets, 8 propositions)

If only one portfolio: confirm automatically. If multiple: ask user to select.

Step 0.2: Pitch Mode & Target

Ask the user via AskUserQuestion:

Read the full file on GitHub · 459 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. yesterday First seen · 459 lines · 166 tokens per session scan A 30a2d544139c

Subscribe to this mod's changes

why-change is a skill published in the GitHub repository cogni-work/insight-wave (12 stars, last pushed today), licensed Apache-2.0. It adds 166 tokens to every session and 4,136 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-04.

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