ab-test-plan

ab-test-plan is a skill for Claude Code from coleschaffer/copywritingskills-rmbc. It costs 39 tokens per session (1,987 once invoked), scanned A, original, MIT.

A plan for comparing two versions of a direct-to-consumer sales page, email, advertisement, checkout, or offer. A/B testing shows whether a control or a changed version performs better against a chosen measure.

In plain words
What is it for?
Use it to plan tests of headlines, prices, offers, layouts, copy length, calls to action, guarantees, or customer evidence, using measures such as conversion rate, click-through rate, average order value, or revenue per visitor.
Why use it?
It prevents tests from changing too many things, running for too little time, or measuring the wrong result. The plan defines the assumption, audience volume, timing, and success criteria.

Skill for Claude Code

Written for Claude Code: user-invocable in frontmatter. Also seen: model in frontmatter.

Part of the rmbc-skills plugin — 42 skills shipped together

Good fit Use it to plan tests of headlines, prices, offers, layouts, copy length, calls to action, guarantees, or customer evidence, using measures such as conversion rate, click-through rate, average order value, or revenue per visitor.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/coleschaffer/copywritingskills-rmbc/ab-test-plan
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add coleschaffer/copywritingskills-rmbc --skill ab-test-plan
Clone the repo
git clone --depth 1 https://github.com/coleschaffer/copywritingskills-rmbc

Made for: Claude Code.

Or install rmbc-skills, the plugin that ships this one along with the rest of its 42 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ab-test-plan

README.md
[![agentmods](https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/ab-test-plan/github.svg)](https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/ab-test-plan)
Your own site
<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/ab-test-plan"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/ab-test-plan/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ab-test-plan

Your own site · 80×15
<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/ab-test-plan"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/ab-test-plan.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 39 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,987 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00039 $0.01987
Opus 5 $0.00019 $0.00993
Sonnet 5 $0.00008 $0.00397
Haiku 4.5 $0.00004 $0.00199

Measured 12d ago against content hash b17d246a8d43, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

ab-test-plan scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/ab-test-plan/SKILL.md · 184 lines

How it starts

The opening of the file, as written. The whole thing — 184 lines — stays where its author put it; the contents beside it link to each section on GitHub.

ab-test-plan

Purpose

Generate structured A/B test plans for DTC funnels. Testing is how you turn opinions into revenue data. Most teams waste tests by changing too many variables, running too short, or measuring the wrong metric. This skill produces a single, clean test plan with a falsifiable hypothesis, defined control and variant, primary metric, sample size estimate, expected duration, and success criteria. Every test plan connects back to RMBC — you're testing Research assumptions, Mechanism angles, Brief strategies, or Copy execution.

Inputs

Input Required Description
page_type Yes What you're testing: landing_page, order_form, upsell, email, ad, checkout
current_metric Yes Baseline performance: conversion rate, CTR, AOV, or revenue per visitor
hypothesis Yes What you believe will improve performance and why
traffic_volume Yes Daily unique visitors or impressions to the test page
test_element Yes One of: headline, price, offer, layout, copy_length, mechanism, cta, guarantee, social_proof

Execution Protocol

Step 1 — Load Framework Context

Read rmbc-context/SKILL.md to load RMBC framework definitions. A/B testing validates RMBC decisions with data — Research assumptions get tested through audience-facing copy, Mechanism strength gets tested through conversion lift, Brief strategy gets tested through engagement, Copy execution gets tested through click and purchase behavior.

Step 2 — Classify the Test Type

Test Type What Changes Typical Lift Risk Level
Headline Lead/hook copy only 5-30% Low — copy swap, no structural change
Price Price point or framing 10-50% Medium — affects AOV and refund rate
Offer What's included in the deal 15-60% Medium — may affect fulfillment
Layout Page structure, element order 5-20% Low-Medium — design change only
Copy Length Long vs short form 10-40% Low — same offer, different depth
Mechanism Which "why it works" angle 10-35% Low — copy change, different angle
CTA Button text, placement, urgency 5-15% Low — smallest change, quickest test
Guarantee Risk reversal type or duration 5-25% Low-Medium — may affect refund rate
Social Proof Testimonials, numbers, authority 5-20% Low — additive element

Read the full file on GitHub · 184 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 184 lines · 39 tokens per session scan A b17d246a8d43

Subscribe to this mod's changes

ab-test-plan is a skill published in the GitHub repository coleschaffer/copywritingskills-rmbc (30 stars, last pushed 5mo ago), licensed MIT. It adds 39 tokens to every session and 1,987 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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