ad-angle-generator

ad-angle-generator is a skill for Claude Code from coleschaffer/copywritingskills-rmbc. It costs 34 tokens per session (1,786 once invoked), scanned A, original, MIT.

A campaign-planning workflow that develops several distinct ways to position a product in paid advertising. Each direction includes suggested messaging, imagery, emotions, and suitable platforms such as Meta or YouTube.

In plain words
What is it for?
Creating strategic ad concepts from a product, audience, unique product mechanism, competitors, and previously successful approaches.
Why use it?
It helps teams explore different reasons an audience might care about the same product before producing ads.

Skill for Claude Code

Written for Claude Code: user-invocable in frontmatter. Also seen: model in frontmatter.

Part of the rmbc-skills plugin — 42 skills shipped together

Good fit Creating strategic ad concepts from a product, audience, unique product mechanism, competitors, and previously successful approaches.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/coleschaffer/copywritingskills-rmbc/ad-angle-generator
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add coleschaffer/copywritingskills-rmbc --skill ad-angle-generator
Clone the repo
git clone --depth 1 https://github.com/coleschaffer/copywritingskills-rmbc

Made for: Claude Code.

Or install rmbc-skills, the plugin that ships this one along with the rest of its 42 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ad-angle-generator

README.md
[![agentmods](https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/ad-angle-generator/github.svg)](https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/ad-angle-generator)
Your own site
<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/ad-angle-generator"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/ad-angle-generator/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ad-angle-generator

Your own site · 80×15
<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/ad-angle-generator"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/ad-angle-generator.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 34 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,786 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00034 $0.01786
Opus 5 $0.00017 $0.00893
Sonnet 5 $0.00007 $0.00357
Haiku 4.5 $0.00003 $0.00179

Measured 10d ago against content hash a2a1f668e7ef, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

ad-angle-generator scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/ad-angle-generator/SKILL.md · 158 lines

How it starts

The opening of the file, as written. The whole thing — 158 lines — stays where its author put it; the contents beside it link to each section on GitHub.

ad-angle-generator

Purpose

Generate 5-7 unique ad angles for paid media campaigns. An angle is NOT a hook or a headline — it's a strategic positioning direction that determines how the entire ad frames the product. Each angle is a different lens through which the same product appeals to the same audience. One angle might lead with fear of the problem, another with social proof, another with a contrarian challenge to conventional wisdom. The output includes: angle name, target emotion, headline direction, body copy direction, visual direction, and platform fit (Meta, YouTube, Native). This gives media buyers a complete creative brief per angle.

Inputs

Input Required Description
product_description Yes What the product is, what it does, key features/ingredients/components
target_audience Yes Who the prospect is — demographics, pain points, desires, sophistication level
key_mechanism Yes The product's unique mechanism (output from /mechanism-ideation)
competitors No Named competitors or common alternatives the audience considers
winning_angles No Any angles that have worked before (so we don't duplicate but can iterate)
budget_tier No One of: testing (broad angles), scaling (refine winners), mature (find new veins). Default: testing

Execution Protocol

Step 1 — Load Framework Context

Read rmbc-context/SKILL.md to load RMBC framework definitions. Ad angles sit upstream of copy — they determine which RMBC elements get emphasized. A fear angle emphasizes Research (problem), a mechanism angle emphasizes Mechanism (solution), a proof angle emphasizes social validation.

Step 2 — Identify Angle Fuel

From inputs, extract:

  • Pain points — Problems the audience actively searches for solutions to
  • Desires — Outcomes they fantasize about but haven't achieved
  • Objections — Reasons they haven't bought yet (skepticism, past failures, price)
  • Enemy — What or who they blame for the problem (bad advice, industry, habit)
  • Identity — How they see themselves or want to be seen
  • Mechanism hooks — What's unique about HOW this product works

Read the full file on GitHub · 158 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 158 lines · 34 tokens per session scan A a2a1f668e7ef

Subscribe to this mod's changes

ad-angle-generator is a skill published in the GitHub repository coleschaffer/copywritingskills-rmbc (30 stars, last pushed 5mo ago), licensed MIT. It adds 34 tokens to every session and 1,786 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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