Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add coleschaffer/copywritingskills-rmbc --skill ad-creative-auditgit clone --depth 1 https://github.com/coleschaffer/copywritingskills-rmbcWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/ad-creative-audit)<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/ad-creative-audit"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/ad-creative-audit/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/ad-creative-audit"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/ad-creative-audit.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00041 | $0.01798 |
| Opus 5 | $0.00020 | $0.00899 |
| Sonnet 5 | $0.00008 | $0.00360 |
| Haiku 4.5 | $0.00004 | $0.00180 |
Grade A, and why
ad-creative-audit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 170 lines — stays where its author put it; the contents beside it link to each section on GitHub.
ad-creative-audit
Purpose
Audit existing paid media ad creative against RMBC direct response principles. Unlike the general /rmbc-copy-audit which evaluates any copy, this skill is specifically calibrated for paid media — where creative must earn attention in a feed, survive thumb-scroll speed, and convert within tight format constraints. Scores across 5 dimensions with per-element feedback, top 3 fixes, and competitive positioning notes.
Inputs
| Input | Required | Description |
|---|---|---|
ad_copy |
Yes | The full ad copy — primary text, headline, description, CTA |
ad_format |
Yes | One of: single_image, carousel, video, story, ugc |
platform |
Yes | One of: meta, youtube, tiktok, native, display |
target_audience |
Yes | Who the ad targets — demographics, awareness level, pain points |
visual_description |
No | Description of the visual creative (image, thumbnail, video opening) |
performance_data |
No | If available: CTR, CPA, ROAS, frequency — grounds the audit in results |
Execution Protocol
Step 1 — Load Framework Context
Read rmbc-context/SKILL.md to load RMBC framework definitions. Paid media creative compresses the full RMBC arc into seconds. Every element must earn its space — there is no room for filler.
Step 2 — Score 5 Dimensions
Each dimension scored 0-20 (total 0-100):
A. Hook Strength (0-20)
- Does the first line stop the scroll? Could you identify the audience in 2 seconds?
- Is it specific to this product or generic enough for any competitor?
- Does it work in isolation (before "See more" or before video autoplay)?
- Platform calibration: Meta needs visual hook + text hook; YouTube needs first-5-second hook; Native needs headline curiosity
| Score | Meaning |
|---|---|
| 16-20 | Scroll-stopper — specific, emotional, impossible to ignore |
| 11-15 | Solid — works but could be sharper or more specific |
| 6-10 | Generic — could be any product in this category |
| 0-5 | Invisible — would scroll past without registering |
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 10d ago First seen · 170 lines · 41 tokens per session scan A e9c3bf63fe26
ad-creative-audit is a skill published in the GitHub repository coleschaffer/copywritingskills-rmbc (30 stars, last pushed 5mo ago), licensed MIT. It adds 41 tokens to every session and 1,798 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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