ad-creative-audit

ad-creative-audit is a skill for Claude Code from coleschaffer/copywritingskills-rmbc. It costs 41 tokens per session (1,798 once invoked), scanned A, original, MIT.

A review method for paid advertisements that checks the written copy and visual direction against direct-response principles, which aim to turn attention into a measurable action.

In plain words
What is it for?
Use it to assess image, carousel, video, story, or user-generated ads on Meta, YouTube, TikTok, native, or display platforms, with optional performance data.
Why use it?
It shows why an ad may fail to attract attention or generate results and identifies specific improvements.

Skill for Claude Code

Written for Claude Code: user-invocable in frontmatter. Also seen: model in frontmatter.

Part of the rmbc-skills plugin — 42 skills shipped together

Good fit Use it to assess image, carousel, video, story, or user-generated ads on Meta, YouTube, TikTok, native, or display platforms, with optional performance data.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/coleschaffer/copywritingskills-rmbc/ad-creative-audit
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add coleschaffer/copywritingskills-rmbc --skill ad-creative-audit
Clone the repo
git clone --depth 1 https://github.com/coleschaffer/copywritingskills-rmbc

Made for: Claude Code.

Or install rmbc-skills, the plugin that ships this one along with the rest of its 42 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ad-creative-audit

README.md
[![agentmods](https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/ad-creative-audit/github.svg)](https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/ad-creative-audit)
Your own site
<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/ad-creative-audit"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/ad-creative-audit/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ad-creative-audit

Your own site · 80×15
<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/ad-creative-audit"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/ad-creative-audit.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 41 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,798 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00041 $0.01798
Opus 5 $0.00020 $0.00899
Sonnet 5 $0.00008 $0.00360
Haiku 4.5 $0.00004 $0.00180

Measured 10d ago against content hash e9c3bf63fe26, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

ad-creative-audit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/ad-creative-audit/SKILL.md · 170 lines

How it starts

The opening of the file, as written. The whole thing — 170 lines — stays where its author put it; the contents beside it link to each section on GitHub.

ad-creative-audit

Purpose

Audit existing paid media ad creative against RMBC direct response principles. Unlike the general /rmbc-copy-audit which evaluates any copy, this skill is specifically calibrated for paid media — where creative must earn attention in a feed, survive thumb-scroll speed, and convert within tight format constraints. Scores across 5 dimensions with per-element feedback, top 3 fixes, and competitive positioning notes.

Inputs

Input Required Description
ad_copy Yes The full ad copy — primary text, headline, description, CTA
ad_format Yes One of: single_image, carousel, video, story, ugc
platform Yes One of: meta, youtube, tiktok, native, display
target_audience Yes Who the ad targets — demographics, awareness level, pain points
visual_description No Description of the visual creative (image, thumbnail, video opening)
performance_data No If available: CTR, CPA, ROAS, frequency — grounds the audit in results

Execution Protocol

Step 1 — Load Framework Context

Read rmbc-context/SKILL.md to load RMBC framework definitions. Paid media creative compresses the full RMBC arc into seconds. Every element must earn its space — there is no room for filler.

Step 2 — Score 5 Dimensions

Each dimension scored 0-20 (total 0-100):

A. Hook Strength (0-20)
  • Does the first line stop the scroll? Could you identify the audience in 2 seconds?
  • Is it specific to this product or generic enough for any competitor?
  • Does it work in isolation (before "See more" or before video autoplay)?
  • Platform calibration: Meta needs visual hook + text hook; YouTube needs first-5-second hook; Native needs headline curiosity
Score Meaning
16-20 Scroll-stopper — specific, emotional, impossible to ignore
11-15 Solid — works but could be sharper or more specific
6-10 Generic — could be any product in this category
0-5 Invisible — would scroll past without registering

Read the full file on GitHub · 170 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 170 lines · 41 tokens per session scan A e9c3bf63fe26

Subscribe to this mod's changes

ad-creative-audit is a skill published in the GitHub repository coleschaffer/copywritingskills-rmbc (30 stars, last pushed 5mo ago), licensed MIT. It adds 41 tokens to every session and 1,798 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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