cart-abandonment-flow

cart-abandonment-flow is a skill for Claude Code from coleschaffer/copywritingskills-rmbc. It costs 33 tokens per session (1,741 once invoked), scanned A, original, MIT.

An email-writing workflow for shoppers who added a product to their online cart but did not buy it. It creates a three- or four-email sequence that moves from a gentle reminder to a final urgency-focused message.

In plain words
What is it for?
Use it to create cart-recovery emails from product, audience, guarantee, shipping, and optional discount details.
Why use it?
It addresses common reasons people abandon carts, such as doubts about price, shipping, or the product itself. This gives you a planned follow-up instead of writing each recovery email from scratch.

Skill for Claude Code

Written for Claude Code: user-invocable in frontmatter. Also seen: model in frontmatter.

Part of the rmbc-skills plugin — 42 skills shipped together

Good fit Use it to create cart-recovery emails from product, audience, guarantee, shipping, and optional discount details.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/coleschaffer/copywritingskills-rmbc/cart-abandonment-flow
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add coleschaffer/copywritingskills-rmbc --skill cart-abandonment-flow
Clone the repo
git clone --depth 1 https://github.com/coleschaffer/copywritingskills-rmbc

Made for: Claude Code.

Or install rmbc-skills, the plugin that ships this one along with the rest of its 42 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for cart-abandonment-flow

README.md
[![agentmods](https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/cart-abandonment-flow/github.svg)](https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/cart-abandonment-flow)
Your own site
<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/cart-abandonment-flow"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/cart-abandonment-flow/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for cart-abandonment-flow

Your own site · 80×15
<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/cart-abandonment-flow"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/cart-abandonment-flow.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 33 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,741 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00033 $0.01741
Opus 5 $0.00016 $0.00870
Sonnet 5 $0.00007 $0.00348
Haiku 4.5 $0.00003 $0.00174

Measured 11d ago against content hash e528721d3d86, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

cart-abandonment-flow scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/cart-abandonment-flow/SKILL.md · 151 lines

How it starts

The opening of the file, as written. The whole thing — 151 lines — stays where its author put it; the contents beside it link to each section on GitHub.

cart-abandonment-flow

Purpose

Generate a cart abandonment email sequence (3-4 emails) that recovers lost sales from shoppers who added to cart but did not complete checkout. Cart abandoners are the highest-intent non-buyers in your funnel — they wanted the product enough to add it. Something stopped them: price doubt, distraction, shipping concern, or comparison shopping. Each email addresses a different recovery angle with escalating urgency. RMBC applies as objection architecture: Research identifies why they left, Mechanism reinforces why this product is the right choice, Brief escalates the urgency arc, Copy recovers the sale.

Inputs

Input Required Description
product_name Yes Name and brief description of the product left in cart
price_point Yes Product price — used for value framing and objection handling
target_audience Yes Who the shopper is — demographics, pain points, desires
guarantee Yes Money-back guarantee, return policy, or risk reversal offer
shipping_info Yes Shipping cost, free shipping threshold, or delivery timeline
discount_offer No Discount or incentive for completing purchase (e.g., 10% off, free gift)
sequence_length No Number of emails: 3 or 4 (default: 4)

Execution Protocol

Step 1 — Load Framework Context

Read rmbc-context/SKILL.md to load RMBC framework definitions. Cart abandonment sequences invert typical RMBC — the prospect already wants the product. The job is removing friction, not building desire. Mechanism reinforces their original interest. Proof handles objections. CTA removes the final barrier.

Step 2 — Map the Recovery Arc

Email Timing Role Approach
1 — Reminder 1 hour Gentle nudge — "You left something behind" Helpful, not pushy. Show the product. Simple CTA to return to cart.
2 — Social Proof 24 hours Build confidence — "Here's why others love it" Testimonials, ratings, results. Address the unspoken "is it worth it?"
3 — Objection Handling 48 hours Remove barriers — address price, shipping, quality Name the top objection directly. Deploy guarantee. Answer FAQ.
4 — Scarcity/Final Offer 72 hours Last chance — urgency + sweetener Stock warning, discount (if applicable), deadline. Final CTA.

Read the full file on GitHub · 151 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 151 lines · 33 tokens per session scan A e528721d3d86

Subscribe to this mod's changes

cart-abandonment-flow is a skill published in the GitHub repository coleschaffer/copywritingskills-rmbc (30 stars, last pushed 5mo ago), licensed MIT. It adds 33 tokens to every session and 1,741 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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