Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add coleschaffer/copywritingskills-rmbc --skill creative-briefgit clone --depth 1 https://github.com/coleschaffer/copywritingskills-rmbcWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/creative-brief)<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/creative-brief"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/creative-brief/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/creative-brief"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/creative-brief.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00032 | $0.01570 |
| Opus 5 | $0.00016 | $0.00785 |
| Sonnet 5 | $0.00006 | $0.00314 |
| Haiku 4.5 | $0.00003 | $0.00157 |
Grade A, and why
creative-brief scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
Copies of this mod
1 near-identical copy found in the catalogue:
- creative-brief — 86% identical, 93 lines differ
How it starts
The opening of the file, as written. The whole thing — 165 lines — stays where its author put it; the contents beside it link to each section on GitHub.
creative-brief
Purpose
Generate a strategic creative brief that translates RMBC strategy into actionable creative direction. This is the document you hand to a designer, videographer, or creative team so they produce assets aligned with the direct response strategy. It answers: what are we making, for whom, why will it work, and what does success look like.
Inputs
| Input | Required | Description |
|---|---|---|
product_description |
Yes | What the product is, what it does, key features/ingredients/components |
target_audience |
Yes | Who the prospect is — demographics, pain points, desires, awareness level |
campaign_objective |
Yes | Primary goal: acquisition, retargeting, retention, launch, seasonal |
key_mechanism |
Yes | The product's unique mechanism (output from /mechanism-ideation) |
channels |
Yes | Target channels: meta, youtube, native, email, tiktok, display (comma-separated) |
budget_range |
No | Monthly media spend — affects creative ambition and format recommendations |
Execution Protocol
Step 1 — Load Framework Context
Read rmbc-context/SKILL.md to load RMBC framework definitions. The creative brief is the Brief (B) phase made tangible — it distills Research, Mechanism, and strategic intent into a document a non-copywriter can execute from.
Step 2 — Define Campaign Context
Determine:
- Awareness level of the target audience on this channel
- Traffic temperature — cold (prospecting), warm (retargeting), hot (retention)
- Creative format constraints per channel (aspect ratios, durations, file types)
- Competitive landscape — what the audience is already seeing from competitors
Step 3 — Build Brief Sections
A. Campaign Objective
One sentence: what this campaign must achieve. Quantify when possible ("acquire 500 new customers at $45 CPA" not "grow the business").
B. Target Audience Profile
- Demographics (age, gender, location, income)
- Psychographics (beliefs, fears, aspirations, language patterns)
- Current behavior (what they're doing now instead of buying)
- Awareness level and what that means for creative approach
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 10d ago First seen · 165 lines · 32 tokens per session scan A 2e9c42cb6458
creative-brief is a skill published in the GitHub repository coleschaffer/copywritingskills-rmbc (30 stars, last pushed 5mo ago), licensed MIT. It adds 32 tokens to every session and 1,570 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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