email-promo

email-promo is a skill for Claude Code from coleschaffer/copywritingskills-rmbc. It costs 28 tokens per session (1,598 once invoked), scanned A, original, MIT.

An email-writing workflow for promotional direct-response messages, meaning short emails designed to prompt one action. It creates three subject-line options, preview text, body copy, a call to action, and a postscript for launches, sales, cart recovery, or content promotions.

In plain words
What is it for?
Use it to write promotional emails from product, audience, offer, email-type, mechanism, and sender-voice details.
Why use it?
It organizes the offer and message so the reader is guided toward one click. It also provides subject-line alternatives for comparing which wording works best.

Skill for Claude Code

Written for Claude Code: user-invocable in frontmatter. Also seen: model in frontmatter.

Part of the rmbc-skills plugin — 42 skills shipped together

Good fit Use it to write promotional emails from product, audience, offer, email-type, mechanism, and sender-voice details.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/coleschaffer/copywritingskills-rmbc/email-promo
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add coleschaffer/copywritingskills-rmbc --skill email-promo
Clone the repo
git clone --depth 1 https://github.com/coleschaffer/copywritingskills-rmbc

Made for: Claude Code.

Or install rmbc-skills, the plugin that ships this one along with the rest of its 42 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for email-promo

README.md
[![agentmods](https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/email-promo/github.svg)](https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/email-promo)
Your own site
<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/email-promo"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/email-promo/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for email-promo

Your own site · 80×15
<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/email-promo"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/email-promo.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 28 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,598 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00028 $0.01598
Opus 5 $0.00014 $0.00799
Sonnet 5 $0.00006 $0.00320
Haiku 4.5 $0.00003 $0.00160

Measured 11d ago against content hash 2f2230821e47, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

email-promo scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/email-promo/SKILL.md · 159 lines

How it starts

The opening of the file, as written. The whole thing — 159 lines — stays where its author put it; the contents beside it link to each section on GitHub.

email-promo

Purpose

Generate promotional email copy structured around RMBC principles. Emails are short-form DR — every word must earn its place. The subject line is the hook (determines open rate), the preview text is the subhook (supports the open), and the body must drive a single click. This skill produces complete email copy including 3 subject line variants for A/B testing, preview text, body copy, CTA, and PS line. Output adapts to email type: launch, flash sale, cart recovery, or content-to-sale bridge.

Inputs

Input Required Description
product_description Yes What the product is, what it does, key features/ingredients/components
target_audience Yes Who the prospect is — demographics, pain points, desires, sophistication level
offer_details Yes Price, discount, deadline, bonuses, or whatever makes this email worth sending now
email_type Yes One of: launch, flash_sale, cart_recovery, content_to_sale
key_mechanism No The product's unique mechanism (output from /mechanism-ideation)
sender_voice No One of: founder, brand, expert, friend (default: founder)

Execution Protocol

Step 1 — Load Framework Context

Read rmbc-context/SKILL.md to load RMBC framework definitions. Email applies RMBC in compressed form — Research drives subject line targeting, Mechanism is teased (not fully revealed — that's the landing page's job), Brief structures the email arc, Copy executes with economy.

Step 2 — Define Email Structure by Type

Type Structure Tone Length
Launch Announcement → mechanism tease → offer → scarcity → CTA Excitement + authority 300-500 words
Flash Sale Urgency → offer → proof → deadline → CTA Direct + urgent 200-350 words
Cart Recovery Reminder → objection handling → guarantee → CTA Empathetic + helpful 150-250 words
Content-to-Sale Value content → bridge → product mention → soft CTA Educational + subtle 400-600 words

Read the full file on GitHub · 159 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 159 lines · 28 tokens per session scan A 2f2230821e47

Subscribe to this mod's changes

email-promo is a skill published in the GitHub repository coleschaffer/copywritingskills-rmbc (30 stars, last pushed 5mo ago), licensed MIT. It adds 28 tokens to every session and 1,598 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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