free-offer-brief

free-offer-brief is a skill for Claude Code from coleschaffer/copywritingskills-rmbc. It costs 47 tokens per session (2,062 once invoked), scanned A, original, MIT.

A planning brief for free lead magnets and low-cost introductory offers that lead people toward a paid product. A lead magnet is useful free content exchanged for a prospect’s contact details; a tripwire is a small introductory offer.

In plain words
What is it for?
It is for planning guides, checklists, quizzes, free-shipping offers, trials, or samples, along with their landing-page headline and email conversion plan.
Why use it?
It helps turn a free offer into a clear first step toward a purchase by defining its appeal, value, cost, and follow-up emails.

Skill for Claude Code

Written for Claude Code: user-invocable in frontmatter. Also seen: model in frontmatter; positional $N argument.

Part of the rmbc-skills plugin — 42 skills shipped together

Good fit It is for planning guides, checklists, quizzes, free-shipping offers, trials, or samples, along with their landing-page headline and email conversion plan.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/coleschaffer/copywritingskills-rmbc/free-offer-brief
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add coleschaffer/copywritingskills-rmbc --skill free-offer-brief
Clone the repo
git clone --depth 1 https://github.com/coleschaffer/copywritingskills-rmbc

Made for: Claude Code.

Or install rmbc-skills, the plugin that ships this one along with the rest of its 42 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for free-offer-brief

README.md
[![agentmods](https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/free-offer-brief/github.svg)](https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/free-offer-brief)
Your own site
<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/free-offer-brief"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/free-offer-brief/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for free-offer-brief

Your own site · 80×15
<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/free-offer-brief"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/free-offer-brief.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 47 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,062 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00047 $0.02062
Opus 5 $0.00023 $0.01031
Sonnet 5 $0.00009 $0.00412
Haiku 4.5 $0.00005 $0.00206

Measured 12d ago against content hash be00b74d74f2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

free-offer-brief scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

skills/free-offer-brief/SKILL.md · 194 lines

How it starts

The opening of the file, as written. The whole thing — 194 lines — stays where its author put it; the contents beside it link to each section on GitHub.

free-offer-brief

Purpose

Design free lead magnets and tripwire offers that serve as funnel entry points. The free offer IS the first impression — it must demonstrate the same RMBC quality as paid products. A weak lead magnet trains prospects to ignore you. A strong one builds trust, establishes mechanism credibility, and creates reciprocity that drives paid conversions. This skill outputs a complete brief for each offer type: name, format, hook angle, landing page headline, perceived value framing, production cost estimate, and the email follow-up strategy that converts free leads into buyers.

Inputs

Input Required Description
product_line Yes The paid product(s) this free offer will lead into — name, price, core promise
target_audience Yes Who the prospect is — demographics, pain points, desires, awareness level
offer_type Yes One of: guide, checklist, quiz, free_shipping, trial, sample
budget_constraint No Maximum production/fulfillment cost per lead (default: $0 for digital, specify for physical)

Execution Protocol

Step 1 — Load Framework Context

Read rmbc-context/SKILL.md to load RMBC framework definitions. Free offers apply RMBC in miniature — Research identifies what the audience values enough to trade their email for, Mechanism gives the free offer a unique angle that previews the paid product's approach, Brief structures the offer for maximum perceived value, Copy makes the landing page convert.

Step 2 — Assess Offer Type Fit

Evaluate the chosen offer type against the audience and product line:

Offer Type Best For Perceived Value Driver Fulfillment Cost
Guide Info products, services — audience wants education Depth of insight, specificity $0 (digital PDF)
Checklist Action-oriented audiences — want quick wins Immediate usability, saves time $0 (digital)
Quiz Broad audiences — curiosity-driven, personalization Self-knowledge, custom results $0 (software)
Free+Shipping Physical products — supplements, beauty, gadgets Tangible product in hand $3-15 COGS + shipping
Trial Software, subscriptions — need to experience value Risk-free experience of the real product Variable (usage cost)
Sample Consumables — supplements, food, skincare Taste/test before committing to full supply $2-8 COGS + shipping

Read the full file on GitHub · 194 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 194 lines · 47 tokens per session scan A be00b74d74f2

Subscribe to this mod's changes

free-offer-brief is a skill published in the GitHub repository coleschaffer/copywritingskills-rmbc (30 stars, last pushed 5mo ago), licensed MIT. It adds 47 tokens to every session and 2,062 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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