Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add coleschaffer/copywritingskills-rmbc --skill funnel-architecturegit clone --depth 1 https://github.com/coleschaffer/copywritingskills-rmbcWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/funnel-architecture)<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/funnel-architecture"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/funnel-architecture/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/funnel-architecture"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/funnel-architecture.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00041 | $0.01685 |
| Opus 5 | $0.00020 | $0.00843 |
| Sonnet 5 | $0.00008 | $0.00337 |
| Haiku 4.5 | $0.00004 | $0.00169 |
Grade A, and why
funnel-architecture scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 150 lines — stays where its author put it; the contents beside it link to each section on GitHub.
funnel-architecture
Purpose
Design a complete DTC sales funnel from first click to post-purchase follow-up. Every funnel is a series of micro-conversions — ad click → landing page → order form → upsell 1 → upsell 2 → thank you → email sequence. Each step has a single job, a copy approach calibrated to the prospect's awareness level at that point, and a measurable KPI. This skill outputs the full blueprint: page purposes, copy strategies, conversion goals, and target metrics — ready for copywriters and designers to execute step by step.
Inputs
| Input | Required | Description |
|---|---|---|
product_line |
Yes | Product name, category, core promise, and price range |
price_points |
Yes | Array of prices across the funnel: front-end, upsell 1, upsell 2, bump, subscription tier |
target_audience |
Yes | ICP — demographics, pain points, desires, sophistication level |
funnel_type |
Yes | One of: tripwire, webinar, vsl, quiz, free_plus_shipping |
traffic_sources |
Yes | Primary traffic channels: paid_social, native, search, email, organic |
Execution Protocol
Step 1 — Load Framework Context
Read rmbc-context/SKILL.md to load RMBC framework definitions. Funnel architecture applies RMBC at the macro level — Research determines awareness stages across funnel steps, Mechanism threads through every page as the consistent "why," Brief structures each page's strategic intent, Copy executes per-page with escalating commitment.
Step 2 — Select Funnel Template
Map the funnel type to its canonical step sequence:
| Type | Steps |
|---|---|
| Tripwire | Ad → Advertorial/Presell → Landing Page → Order Form (w/ bump) → Upsell 1 → Upsell 2 → Thank You → Email Sequence |
| Webinar | Ad → Registration Page → Confirmation Page → Webinar → Replay Page → Order Form → Upsell → Thank You → Email Sequence |
| VSL | Ad → VSL Page (video + hidden CTA) → Order Form (w/ bump) → Upsell 1 → Upsell 2 → Thank You → Email Sequence |
| Quiz | Ad → Quiz Landing → Quiz Steps (3-5) → Results Page → Recommended Offer → Order Form → Upsell → Thank You → Email Sequence |
| Free+Shipping | Ad → Landing Page → Order Form (shipping only) → Upsell 1 (core offer) → Upsell 2 → Thank You → Email Sequence |
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 150 lines · 41 tokens per session scan A d9121e00a7b5
funnel-architecture is a skill published in the GitHub repository coleschaffer/copywritingskills-rmbc (30 stars, last pushed 5mo ago), licensed MIT. It adds 41 tokens to every session and 1,685 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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